Account management strategies in B2B sales : Generating customer value and building sustainable business relationships - methodology, processes, tools
- Author
- Hans-Peter Neeb
- Publication Year
- 2023
- Publisher
- Springer Wiesbaden
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.
Keywords: Business / Accounting / Business and management / Sales and Distribution / Customer Relationship Management / B2B sales / Key Account Management / Distribution / Increase sales / Account Management / Generate added value in sales / Analyze customers / Account Journey / Win Loss Analysis / Generate customer value
