Account management strategies in B2B sales : Generating customer value and building sustainable business relationships - methodology, processes, tools
- المؤلف
- Hans-Peter Neeb
- سنة النشر
- 2023
- الناشر
- Springer Wiesbaden
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.
الكلمات المفتاحية: Business / Accounting / Business and management / Sales and Distribution / Customer Relationship Management / B2B sales / Key Account Management / Distribution / Increase sales / Account Management / Generate added value in sales / Analyze customers / Account Journey / Win Loss Analysis / Generate customer value
