The Effectiveness of Continuous Improvement of Banking Services in Achieving the Competitive Advantage (Empirical Study on Islamic banks in Syria)
|
Author |
Dr. Muzna Al-Mardini & Dr. Suleiman Muselli |
|
Published in |
Tishreen University Journal for Research and Scientific Studies- Economic and Law Sciences – Vol. 39 issue no. 1 2017 |
|
Abstract |
This research aims to examine the impact of three dimensions of continuous improvement (i.e., Research and Development, New Technologies, and Innovation) of banking services in the Islamic banks in Syria, on the realization of competitiveness. This topic has been selected due to the importance of Continuous Improvement of Banking Services in Islamic banks for both the customer and the bank, taking into consideration that this guarantees customer satisfaction, thus achieving the desired goal of competitiveness. The study samples covers a number of workers in Islamic banks in Damascus Governorate, given the fact that Islamic banks being pioneers in Syria in that they offer all the services provided by private banks. The data, collected by means of a questionnaire, comprises two parts; one for measuring the levels achieved in the Continuous Improvement of Banking Services of Islamic banks in Syria, and the other for measuring the levels achieved in terms of competitiveness of Islamic banks in Syria. Statistical methods of Mean analysis, Standard Deviation, correlation coefficient, simple and multiple regression models to identify the trends of the sample and test the hypotheses in question. The findings indicate that Islamic banks in Syria have been able to achieve very good levels of Continuous Improvement of Banking Services. Results suggest that the above mentioned three dimensions significantly affect the competitiveness with priority given to adapting new technologies. A set of recommendations are suggested, the most important of which is the urgent need for more attention be given to the Continuous Improvement of banking services, through using high technologies in addition to differentiate and introduce new services and the application of differentiation strategy. Key Words: Continuous Improvement, competitiveness, Research and Development, New Technologies, Innovation and Islamic banks.
|
