Dr. Areej Alkateeb
Her research interests focus on consumer behavior, digital marketing, marketing communications, and competitive advantage strategies. She has published several research papers in peer-reviewed academic journals, most notably the Damascus University Journal for Economic and Political Sciences.
She has contributed to organizing postgraduate student conferences at the Faculty of Economics, Damascus University, and has taught at the Syrian Virtual University and the Small and Medium Enterprise Management Program in Open Education at Damascus University. Additionally, she has teaching experience in tourism marketing and literacy education.
She has also obtained several specialized certifications in training, marketing, and advertising design from local and international platforms and training centers, including LinkedIn Learning, Google, and Harvest Center. She possesses technical expertise in statistical analysis software and graphic design programs.
