Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied to any business or industry / Written by thought-leader Jenna Tiffany, who has been has been recognized as one of the top 100 female marketers to follow worldwide by Search Engine Journal / Identifies the most common pitfalls in everyday marketing practice and provides tools to pre-emptively avoid them / Supports key concepts with practical tasks for the reader to complete, to cement their understanding of the tasks discussed