Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
- Author
- Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz
- Publication Year
- 2021
- Publisher
- Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
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This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Keywords: Business and management / Business Strategy / Leadership / Family Business / International Business / Competitiveness of Swiss SMEs / Export strategies of swiss companies / SME export strategy / Swiss family enterprises / Swiss founders and entrepreneurs / B2B market leaders in Switzerland / Management field research / Stakeholder management / Innovation and intellectual property in Switzerland / Leveraging competencies / Cost competitiveness / Quality engineering
