Communication research into the digital society : Fundamental insights from the Amsterdam School of Communication Research
Media and communication have become ubiquitous in today’s societies andaffect all aspects of life. On an individual level, they impact how we learnabout the world, how we entertain ourselves, and how we interact withothers. On an organisational level, the interactions between media andorganisations, such as political parties, NGOs, businesses and brands, shapeorganisations’ reputation, legitimacy, trust and (financial) performance, aswell as individuals’ consumer, political, social and health behaviours. Atthe societal level, media and communication are crucial for shaping publicopinion on current issues such as climate change, sustainability, diversity,and well-being.
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