Bright modernity : Color, commerce, and consumer culture
- Author
- Regina Lee Blaszczyk and Uwe Spiekermann
- Publication Year
- 2017
- Publisher
- Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, This book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color.
Keywords: Cultural economics / Cultural history / Economic history / Labor history / Modern history / Social history / World history, global and transnational history / History of color design / Transatlantic history / Marketing and design history / History of business and consumer culture / Marketing and art education / Civilization-history
