Electronic Books

Total Books: 1 - 20 /69

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

The book presents important tools and techniques for treating problems in m- ern multivariate statistics in a systematic ...

Covers the major topics in ring and module theory and includes both fundamental classical results and more developments. ...

The present textbook contains the recordsof a two–semester course on que- ing theory, including an introduction to matrix–analytic ...

Most known examples of Lie superalgebras with a related automorphic form such as the Fake Monster Lie algebra whose reflection ...

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Many group theorists all over the world have been trying in the last twenty-five years to extend and adapt the magnificent ...

The objectives of the ICCVG are: presentation of current research topics and d- cussions leading to the integration of the ...

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...

In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...

In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

Total Books: 1 - 20 /69