Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Continue readingCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Continue readingConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Continue readingHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Continue readingDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Continue readingprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
Continue readingAmazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...
Continue readingOffers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...
Continue readingThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Continue readingIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
Continue readingThis book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...
Continue readingThe impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
Continue readingBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Continue readingIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
Continue readingDrive revenue and grow your business by using the powerful concept of scarcity.
Continue readingExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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