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Non-Fungible Tokens (NFTs) : Examining the impact on consumers and marketing strategies
Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.
New horizons for a data-driven economy : A roadmap for usage and exploitation of big data in Europe
The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe.
New Frontiers in Social Innovation Research
Interest in social innovation continues to rise, from governments setting up social innovation 'labs' to large corporations developing social innovation strategies. Yet theory lags behind practice, and this hampers our ability to understand social innovation and make the most of its potential. This collection brings together work by leading social innovation researchers globally, exploring the practice and process of researching social innovation, its nature and effects. Combining theoretical chapters and empirical studies, it shows how social innovation is blurring traditional boundaries between the market, the state and civil society, thereby developing new forms of services, relationships and collaborations. It takes a critical perspective, analyzing potential downsides of social innovation that often remain unexplored or are glossed over, yet concludes with a powerful vision of the potential for social innovation to transform society.
New Frontiers for design of interior lighting products
Explores the single components that commonly constitute luminaires for interiors, describing their operating principles, families, strengths and weaknesses. It opens with the product classification and main standard requirements. The following chapters describe the different components: light sources, power supplies, thermal dissipation techniques, control technologies, optical systems. The description focuses on the most recent technologies to allow the reader to consider a product design capable of confronting future lighting scenarios. The book provides a simple path addressed to all those who want to try their hand at designing luminaires for interiors, even without a specific engineering background.
Moral reasoning at work : Rethinking ethics in organizations ; 2nd ed.
Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It argues that decision-makers must go beyond compliance and traditional approaches to ethics to prepare for moral dilemmas. The book has been updated with a range of examples from the author’s more recent research, to reflect current issues affecting organizations in the digital age. With two new chapters on artificial intelligence and social media, this new edition provides an up-to-date overview of ethical challenges in organizations.
Methods of IT Project Management
Provides students with all the concepts, techniques, artifacts, and methods found in the leading project management reference books and modern development methodologies (agile, hybrid, and traditional), while also conveying practical knowledge that can immediately be applied in real-world settings.
Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and Information Systems (IS) literature. However, emerging technologies such as the ever-changing complex area of cloud computing present new challenges and opportunities for demonstrating how IT investments lead to business value.
Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Institutional Reform for Innovation and Entrepreneurship : An Agenda for Europe
The authors of this book advise the economies of the European Union to become more entrepreneurial in promoting innovation and economic growth. The authors propose a reform strategy with respect to several aspects to achieve this goal. Starting with the rule of law and the protection of property rights; the tax system; the authors deal with regulations governing savings, capital and finance, and the organization of labor markets and social insurance systems. Framework strategies related to the regulations governing goods and service markets, bankruptcy and insolvency are also put forward. A core understanding and future path is also provided towards R&D, commercialization and knowledge spillovers; human capital investments; and informal institutions.
Innovation scorecard : A method to measure innovation in agile projects and business environments
The concept of innovation is not new. It relates closely to the concept of change. Both are inevitable in today’s and tomorrow’s business environments. Standing still and hoping for the best is no longer a viable option. Innovation, by itself, is not a panacea for positive accomplishments. Of paramount importance to any business is how successful any innovation has actually been.
Innopolis university - from zero to hero : Ten years of challenges and victories
The book is divided in five parts: “The Beginning” describes the very early days in general, from the foundation and start-up of the university with the related processes. “The People” reports on the initial hiring of the faculty members, the selection of students, and the curriculum development. “The Activities” provide information about the creation of the single research institutions and labs, and their relation to industry. “The Future” gives an outlook on the planned internationalization and faculty strategy. Eventually, “A Visual Journey” shows a selection of photographs illustrating highlights of the whole process and the current achievements.
Industry 4.0 for SMEs : Challenges, opportunities and requirements
This book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized enterprises (SMEs) possess neither the human nor financial resources to systematically investigate the potential and risks of introducing Industry 4.0. Addressing this obstacle, the international team of authors focuses on the development of smart manufacturing concepts, logistics solutions and managerial models specifically for SMEs. Aiming to provide methodological frameworks and pilot solutions for SMEs during their digital transformation, this innovative and timely book will be of great use to scholars researching technology management, digitization and small business, as well as practitioners within manufacturing companies.
Impact of globalization and advanced technologies on online business models
Unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance technology change influencing the running of online business
Goliath strikes back : How traditional retailers are winning back customers from ecommerce startups
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies.
Global business strategy : Multinational corporations venturing into emerging markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.
Fuzzy Applications in Industrial Engineering
After an introductory chapter explaining the recent status of fuzzy sets in IE, this volume involves application chapters on the major seven areas of IE to which fuzzy set theory can contribute. These major application areas are Control and Reliability, Engineering Economics and Investment Analysis, Group and Multi-criteria Decision-making, Human Factors Engineering and Ergonomics, Manufacturing Systems and Technology Management, Optimization Techniques, and Statistical Decision-making. Under these major areas, every chapter includes didactic numerical applications.
Financial technologies and DeFi : A revisit to the digital finance revolution
Fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world.
Finance for Engineers : Evaluation and Funding of Capital Projects
Finance for Engineers: Evaluation and Funding of Capital Projects provides a framework for engineers and scientists to undertake financial evaluations and assessments of engineering or production projects. The material covered enables the reader to understand how the economics of a technical project affects the finances of the company. The integration of the technical and financial decision-making is demonstrated through case studies and examples relevant to the practising engineer.
Entrepreneurship and innovation : Theory, practice and context, 4th
Provides an overview of the theory, Practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, And to recognise their own abilities in this regard. The book provides the reader with an overview of these elements and how they combine to create new value in the market.
Enterprise Agility : A Practical Guide to Agile Business Management
Explains the main components of organizational agility, including structures, roles and ways of organizing work. It emphasizes the advantages of transitioning from traditional organizational management to agile. Finally, the latest phase, enterprise agility, applies to every functional operation of corporations. This phase is still developing, and the book focuses on the fundamentals of enterprise agility and transitioning to a fully agile organization.
