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Modernizing the academic teaching and research environment : Methodologies and cases in business research
Constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won’t want to miss out on this unique and insightful book.
Microeconomics for Managers ; 2nd ed.
Shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox. Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior / Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more
Methods in consumer research ; Vol 2 : Alternative approaches and special applications
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, While also looking at health-related Issues in consumer science, Including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.
Methods in consumer research ; Vol 1 : New approaches to classic methods
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, Including coverage of both focus groups and social media, While also focusing on liking, A fundamental principle of consumer science, Consumer segmentation, And the influence of extrinsic product characteristics, Such as packaging and presentation on consumer liking.
Foundation models for natural language processing : pre-trained language models integrating media
Covers basic natural language processing models, pre-trained language models BERT, GPT, and sequence-to-sequence converters, as well as the concepts of self-attention and context-sensitive embedding. Various approaches to improving these models are then discussed, such as expanding the pre-training parameters, increasing the length of input texts, or incorporating additional knowledge. An overview of the best performing models is then provided for about twenty application areas, e.g., question answering, translation, story generation, dialogue systems, image generation from text, etc. For each application area, the strengths and weaknesses of existing models are discussed, and an overview of further developments is provided. In addition, links to freely available code are provided. The concluding chapter summarizes the economic opportunities, risk mitigation, and potential developments of AI.
Consumer perception of food attributes
Objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Consumer and sensory evaluation techniques : How to sense successful products
Consumer and sensory evaluation techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: The pillars of good consumer and sensory studies; Sensory profile of a product: Mapping internal sensory properties; The foundations of consumer evaluation; Study plans and strategy sustainable short, mid and long-term vision; Real-life anticipation with market factors: Concept, price, brand, market channel; And internal studies versus sub-contracting. Also uses examples from multiple sectors to show how to build a sustainable product evaluation strategy analyses the critical milestones to follow and the pitfalls to avoid.
Management divided : Contradictions of labor management
One of the central dynamics shaping organizations is a contradiction managers face between ensuring workforce discipline and harnessing worker creativity. In this rich study of American manufacturing, Matt Vidal offers a theory of 'organizational political economy', integrating concepts from organization theory into a classical Marxist framework
Anti-Money Laundering : A Practical Guide to Reducing Organizational Risk
Addresses the needs of the non-specialist compliance professional from a range of industries, backgrounds and experience Outlines the different elements of anti-money laundering (AML) practice to support compliance professionals at any stage of their career to put effective controls in place in their own organisations Presents readers with the global oversight needed to align activity to a cohesive plan, sharing case studies and examples of good and bad practice from around the world
