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Methods in consumer research ; Vol 2 : Alternative approaches and special applications
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, While also looking at health-related Issues in consumer science, Including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.
Methods in consumer research ; Vol 1 : New approaches to classic methods
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, Including coverage of both focus groups and social media, While also focusing on liking, A fundamental principle of consumer science, Consumer segmentation, And the influence of extrinsic product characteristics, Such as packaging and presentation on consumer liking.
Individual differences in sensory and consumer science : Experimentation, analysis and interpretation
Individual differences in sensory and consumer science: Experimentation, Analysis and Interpretation presents easily readable, State-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, Also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, Be it product research and development, Quality control or consumer acceptance studies.Written by an experienced team of statisticians and sensory and consumer scientists, The book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance.
Cross cultural issues in consumer science and consumer psychology : Current perspectives and future directions
Shows cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Case studies in the traditional food sector : A volume in the consumer science and strategic marketing series
The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: Rejuvenating product image, Shaping new market places, Achieving market differentiation and geographical diffusion, Achieving customer loyalty, Promoting traditional features of the product and defining product positioning in competitive environment. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, Researchers in marketing field and food business professionals?, And which communication methods and practices have been relevant to make the most of R&D in the food industry?
