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Ontology Matching
Euzenat and Shvaiko’s book is devoted to ontology matching as a solution to the semantic heterogeneity problem faced by computer systems. Ontology matching aims at finding correspondences between semantically related entities of different ontologies. These correspondences may stand for equivalence as well as other relations, such as consequence, subsumption, or disjointness, between ontology entities.
Ontology Management : Semantic Web, Semantic Web Services, and Business Applications
This volume describes relevant tasks, practical and theoretical challenges, limitations and methodologies, plus available software tools. The editors discuss integrating the conceptual and technical dimensions with a business view on using ontologies, by stressing the cost dimension of ontology engineering and by providing guidance on how up-to-date tooling helps to build, maintain, and use ontologies. Also included is a one-stop reference on all aspects of managing ontological data and best practices on ontology management for a number of application domains.
Online Marketing
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice.
One stop shop : For car parts and services
The main objective of One Stop Shop Trading project is to make the ability available for the local and international website users to view car parts and services online. Reserve the desired item and purchase it online (in case the customer lives abroad) or reserve the desired item online and pay for it upon delivery (in case the customer lives in Syria).
New Technologies, Mobility and Security
NTMS’2007 is the first IFIP International Conference on New Technologies, Mobility and Security that was held from May 2 to May 4, 2007 in Paris, France. NTMS'2007 aims at fostering advances in the areas of New Technologies, Wireless Networks, Mobile Computing, Ad hoc and Ambient Networks, QoS, Network Security and E-commerce, to mention a few, and provides a dynamic forum for researchers, students and professionals to present their state-of-the-art research and development in these interesting areas. The event was combined with tutorial sessions and workshops. Tutorials preceded the main program, aiming at the dissemination of mature knowledge and technology advances in the field. One Workshop immediately followed the main conference, offering the opportunity for a more focused exchange of ideas and presentation of on-going research relevant to selected topics.
Negotiation, auctions, and market engineering ; International Seminar, Dagstuhl Castle, Germany, November 12-17, 2006, Revised Selected Papers
This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held at Dagstuhl Castle, Germany, in November 2006.The 17 revised full papers presented in this volume were carefully selected and reviewed after the seminar. The papers deal with the complexity of negotiations, auctions, and markets as economic, social, and IT systems. The authors give a broad overview on the major issues to be addressed and the methodologies used to approach them, covering highly interdisciplinary research from computer science, economics, business administration, and mathematics.
Negotiation agent
Negor is an eCommerce AI chatbot that increases sales by engaging with the user much like a salesperson when you walk into a store. This conversational eCommerce approach allows companies to overcome sales obstacles, recommend products for cross- or up-sells, and reduce support tickets all while being available 24/7. E-commerce is a way to make the customers' buying experience more seamless and interactive while helping to offer bargaining features, which are familiar in traditional stores. In addition, the Chatbot is used to negotiate the best price for the customer and the best deal for the seller.
Navigating digital communication and challenges for organizations
Presents a range of methods, strategies, and viewpoints on digital communication and offers an in-depth analysis of the wide range of organisational and strategic communication topics, related concepts, cross-cultural perspectives, and principles to develop interdisciplinary approaches to digital and organisational communication.
Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Multimedia Content Analysis and Mining ; International Workshop, MCAM 2007, Weihai, China, June 30-July 1, 2007, Proceedings
The workshop gives a snapshot of the current wor- wide research in multimedia analysis. Through recent advances in computing, networking, and data storage, multimedia will create new interesting technical possibilities in a wide range of ?elds, such as entertainment, commerce, science, medicine, and public safety.
Multi-Agent Systems and Applications ; 9th ECCAI Advanced Course ACAI 2001 and Agent Link's 3rd European Agent Systems Summer School, EASSS 2001, Prague, Czech Republic, July 2-13, 2001. Selected Tutorial Papers
The Advanced Course on Artificial Intelligence ACAI 2001 with the subtitle M ulti- Agent Systems and Their Applications , held in Prague, Czech Republic, was a joint event of ECCAI (the European Coordinating Committee for Artificial Intelligence) and AgentLink, the European Network of Excellence for Agent-Based Computing. Whereas ECCAI organizes two-week ACAI courses on different topics every second year, AgentLink s European Agent Systems Summer School (EASSS) has been an annual event since 1999. This year, both of these important events were merged together, giving weight to the fact that multi-agent systems currently represent one of the hottest topics in AI research. The name, ACAI 2001 Summer School, is intended to emphasize that this event continues the tradition of regular ECCAI activities (ACAI), as well as the EASSS summer schools of AgentLink.
Modernizing the academic teaching and research environment : Methodologies and cases in business research
Constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won’t want to miss out on this unique and insightful book.
Modeling Semantic Web Services : The Web Service Modeling Language
In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description of the various aspects related to Semantic Web services, such as the static background knowledge in the form of ontologies, the functional description of the service, and the behavioral description of the service. They introduce the Web Service Modeling Language (WSML), which provides means for describing the functionality and behavior of Web services, as well as the underlying business knowledge, in the form of ontologies, with a conceptual grounding in the Web Service Modeling Ontology.
Mobile Information Systems II ; IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005
Contains the proceedings of the second IFIP TC8 Working Conference on Mobile Information Systems which was held in December 2005 in Leeds, UK and sponsored by the International Federation of Information Processing (IFIP). Mobile Information Systems II aims to: · Clarify differences and similarities between the development of mobile and more traditional information systems. · Investigate the organizational impact of mobile information systems. · Investigate the 'e to m shift' , for example in m-Commerce relative to e-Commerce. · Investigate mobile commerce applications combined with the advantages of mobile communications technologies, the drivers of which have been identified as ubiquity, accessibility, security, convenience, localization, instant connectivity, and personalization. · Evaluate existing and newly developed approaches for the analysis, design, implementation, and evolution of mobile information systems. · Investigate technical issues and the constraints they impose on mobile information systems functionalities and design.
Mobile Information Systems ; Vol. 158 : IFIP TC 8 Working Conference on Mobile Information Systems (MOBIS) 15-17 September 2004, Oslo, Norway
This book contains the proceedings of the IFIP TC8 Working Conference on Mobile Information Systems, which was held in September 2004 in Oslo, Norway and sponsored by the International Federation for Information Processing (IFIP). Mobile Information Systems aims to: Clarify differences and similarities between the development of mobile vs. more traditional information system. Investigate the organizational impact of mobile information systems Investigate mCommerce relative to eCommerce Investigate mobile commerce applications combined with the advantages of mobile communications technologies, the drivers of which have been identified as ubiquity, reachability, security, convenience, localization, instant connectivity and personalization. Evaluate existing and newly developed approaches for analysis, design, implementation, and evolution of mobile information systems. Investigate technical issues and the constraints they pose on mobile information systems functionalities and design
Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and Information Systems (IS) literature. However, emerging technologies such as the ever-changing complex area of cloud computing present new challenges and opportunities for demonstrating how IT investments lead to business value.
Internet and Network Economics ; Vol. 4286 ; 2nd International Workshop, WINE 2006, Patras, Greece, December 15-17, 2006, Proceedings
Constitutes the refereed proceedings of the Second International Workshop on Internet and Network Economics, WINE 2006, held in Patras, Greece in December 2006. The 32 revised full papers presented together with 3 invited talks were carefully reviewed and selected from 79 submissions. The papers contain foundational and mathematical work from theories, methodologies, and applications in computer science, economics, mathematics, and management sciences for solving problems arisen in internet technologies, grid computing, network communication protocols, as well as social economic issues in virtual communities enabled through the World Wide Web.
Internet and Network Economics ; Vol. 3828 : 1st International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings
Consists of the main program of 31 papers, of which the submitter email accounts are: 10 from edu (USA) accounts, 3 from hk (Hong Kong), 2 each from il (Isreal), cn (China), ch (Switzerland), de (Germany), jp (Japan), gr (Greece), 1 each from hp. com, sohu. com, pl (Poland), fr (France), ca (Canada), and in (India). In addition, 77 papers from 20 countries or regions and 6 dot. coms were selected for 16 special focus tracks in the areas of Internet and Algorithmic Economics; E-Commerce Protocols; Security; Collaboration, Reputation and Social Networks; Algorithmic Mechanism; Financial Computing; Auction Algorithms; Online Algorithms; Collective Rationality; Pricing Policies; Web Mining Strategies; Network Economics; Coalition Strategies; Internet Protocols; Price Sequence; Equilibrium.
Internet and network economics ; 4th International Workshop, WINE 2008, Shanghai, China, December 17-20, 2008. Proceedings
This book constitutes the refereed proceedings of the 4th International Workshop on Internet and Network Economics, WINE 2008, held in Shanghai, China, in December 2008.The 68 revised full papers presented together with 10 invited talks were carefully reviewed and selected from 126 submissions. The papers are organized in topical sections on market equilibrium, congestion games, information markets, nash equilibrium, network games, solution concepts, algorithms and optimization, mechanism design, equilibrium, online advertisement, sponsored search auctions, and voting problems.
