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Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Challenges of expanding internet : E-commerce, e-business, and e-government ; 5th IFIP conference on e-commerce, e-business, and e-government (I3E'2005), October 28-30 2005, Poznan, Poland
This book constitutes the refereed proceedings of the5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005), 2005, Poznan, Poland This collection of papers offers Topics e-Commerce/e-business Sales/Distribution / Information Systems Applications (incl. Internet) / Computer Communication Networks / Cryptology / Database Managemen
Certification and security in inter-organizational E-services ; IFIP 18th World Computer Congress, August 22-27, 2004, Toulouse, France
This collection of papers offers real-life application experiences, research results and methodological proposals of direct interest to systems experts and users in governmental, industrial and academic communities. This book also documents several important developments. The uptake of distributed computational infrastructure oriented to service provision, like Web-Services and Grid, is making C&S even more important. E-services based on legacy systems managed by autonomous and independent organizations, a common situation in the public administration sector, increase overall complexity. The increased presence and use of e-service IT-infrastructures depends on the critical ability required for all security issues, from the basic (availability, authentication, integrity, confidentiality) to the more complex (e.g. authorization, non-repudiation).
Case-based reasoning research and development ; 6th International conference on case-based reasoning, ICCBR 2005, Chicago, IL, USA, August 23-26, 2005, Proceedings
This book constitutes the refereed proceedings of the 6th International Conference on Case-Based Reasoning, ICCBR 2005, held in Chicago, IL, USA, in August 2005. The 19 revised full research papers and 26 revised poster papers presented together with the abstracts of 3 invited talks were carefully reviewed and selected from 74 submissions. The papers address all current foundational, theoretical and research aspects of case-based reasoning as well as advanced applications either with innovative commercial deployment or practical, social, environmental or economic significance.
Car deal : The ultimate used-cars marketplace
This is an effort to represents the design and implementation of a mobile application that serves as a marketplace for buying and selling used cars. The application is developed using Flutter, a popular cross-platform framework, and integrates an Artificial Intelligence (AI) model to predict the price of used cars based on various parameters, such as the car's model, age, mileage, and condition. The report provides a comprehensive overview of the project's development process, including the use of agile methodology and various technologies, such as Firebase, Python, and TensorFlow. The AI model's accuracy is evaluated using statistical metrics, such as Mean Absolute Error (MAE) and Root Mean Squared Error (RMSE).
Business process management Workshops ; Vol. 3812 : BPM 2005 International Workshops, BPI, BPD, ENEI, BPRM, WSCOBPM, BPS, Nancy, France, September 5, 2005. Revised Selected Papers
Six parallel Business Process Management workshops were held on September 5th, 2005,The topics of the workshops ranged from fundamental process modeling primitives to the recently emerged field of Web service choreography and orchestration, rep- sented in the “Workshop on Business Processes and Services” and the “Workshop on Web Service Choreography and Orchestration;” a topic which intersects the research fields of business process management and Web services.
Business process management ; Vol. 4102 : 4th International Conference, BPM 2006, Vienna, Austria, September 5-7, 2006, Proceedings
This book constitutes the refereed proceedings of the 4th International Conference on Business Process Management, BPM 2006. The book presents 20 revised full papers, 5 industrial papers, and 15 short papers together with an invited paper and the abstract of an invited talk. The papers are organized in topical sections on monitoring and mining, service composition, process models and languages, dynamic process management, Web service composition, and applied business process management.
Business process management ; Vol. 3649 ; 3rd International Conference, BPM 2005, Nancy, France, September 5-8, 2005, Proceedings
This volume contains the proceedings of the 3rd International Conference on Business Process Management (BPM 2005), organized by LORIA in Nancy, France, 2005. This year, BPM included several innovations with respect to previous e- tions, most notably the addition of an industrial program and of co-located workshops. This was the logical result of the signi?cant (and still growing) - dustrial interest in the area and of the broadening of the research communities working on BPM topics, includ Information Systems Applications (incl. Internet) / Information Storage and Retrieval / User Interfaces and Human Computer Interaction / Computers and Society / Management of Computing and Information Systems / IT in Business
Business process management ; 6th International Conference, BPM 2008, Milan, Italy, September 2-4, 2008. Proceedings
This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, held in Milan, Italy, in September 2008.
Business Information Systems ; 11th International Conference, BIS 2008, Innsbruck, Austria, May 5-7, 2008. Proceedings
This book contains the refereed proceedings of the 11th International Conference on Business Information Systems, BIS 2008, held in Innsbruck, Austria, in May 2008.
Business Information Systems ; 10th International Conference, BIS 2007, Poznan, Poland, April 25-27, 2007, Proceedings
This volume covers research trends as well as current achievements and cutting-edge developments in the area of modern business information systems. It contiants Business Process Management, Web Services, Ontologies, Information Retrieval, System Design, Agents and Mobile Applications, Decision Support, Social Issues, Specific MIS Issues.
Business financial information secrets : How a business produces and utilizes critical financial information
Business Financial Information Secrets shows you how to produce, understand, and utilize financial information to the greatest effect for your business and the economy at large. This book guides you through the surprisingly clean and simple process of proper accounting and reporting, regardless of your organization’s size or structure. Cash flow and business capital management are covered extensively throughout the book as without a thorough understanding of these all-important concepts, you could be lacking critical information about the lifeline of your business.
Business Education and Emerging Market Economies : Perspectives and Best Practices
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets consist of eighty percent of the world's population and some 75% of its trade growth in the foreseeable future according to the U.S. Department of Commerce. The potential economic growth of emerging markets has prompted a need to understand the dynamics of these markets, their business institutions, and their educational systems. The pressures of globalization and the recent economic reforms that swept across emerging, developing, and transitioning, economies have had a positive impact on the demand for business education and business knowledge from the developed and industrialized countries. As a result, many methods were developed to transfer know-how from the developed markets including learning through imitation, using western style pedagogical approaches, attending universities in industrialized countries, learning through experience and practice, and using information technology. The conclusion we reach is that business and management education in emerging markets is fast changing the way in which these markets operate and are perceived – business educators are catalysts for greater economic integration.
Building Online Communities with Drupal, phpBB, and WordPress
Content management, blogs, and online forums are among the most significant online trends today, and Drupal, phpBB, and WordPress are three of the most popular open source applications facilitating these trends. Drupal is a full content management system that allows you to create any type of website you desire, from an e-commerce to a community-based site. phpBB enables you to set up a bulletin board or forum. And WordPress is the software of choice for the exploding blog community. All three technologies are based on PHP and MySQL.
Bright modernity : Color, commerce, and consumer culture
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, This book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color.
Brand metrics : Measuring brand efficacy along the customer journey
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.
Boosting Collaborative Networks 4.0 ; 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, Valencia, Spain, November 23–25, 2020, Proceedings
This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, held in Valencia, Spain, in November 2020. The conference was held virtually. The 53 full papers were carefully reviewed and selected from 135 submissions. They provide a comprehensive overview of major challenges and recent advances in various domains related to the digital transformation and collaborative networks and their applications with a strong focus on the following areas related to the main theme of the conference: collaborative business ecosystems; collaborative business models; collaboration platform; data and knowledge services; blockchain and knowledge graphs; maintenance, compliance and liability; digital transformation; skills for organizations of the future
Beginning SQL Server 2005 Express database applications with Visual Basic Express and Visual Web Developer Express : From novice to professional
SQL Server 2005 Express is the database component of Microsoft's Express Suite of products. It is free of charge, inherits many (non-enterprise) features from SQL Server 2005, and comes complete with development and administration tools. As such, it is an ideal database for developers and administrators to use in prototype/evaluation projects. It is also a powerful development platform for database applications on nonprofit websites, e-commerce sites, and in small offices and departments.
Beginning Ruby on Rails E-Commerce : From novice to professional
Beginning Ruby on Rails E-Commerce: From Novice to Professional is the first book of its kind to guide you through producing e-commerce applications with Rails, the stacked web framework taking the world by storm. The book dives right into the process of creating a production-level web application using agile methodologies and test-driven development combined with Rails best practices.
Beginning PHP and MySQL E-Commerce : From novice to professional
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you'll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You'll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.
