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Congruency, Expectations and Consumer Behavior in Digital Environments
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Conceptual Modeling of Information Systems
When designing an information system, conceptual modeling is the activity that elicits and describes the general knowledge the system needs to know. This description, called the conceptual schema, is necessary in order to develop an information system.textbook explains in detail the principles of conceptual modeling independently from particular methods and languages and shows how to apply them in real-world projects. It covers all aspects of the engineering process from structural modeling over behavioral modeling to meta-modeling, and completes the presentation with an extensive case study based on the osCommerce system, an online store-management software program freely available under the GNU General Public License. His presentation is based on well-known industry standards like UML and OCL as a particular conceptual modeling language, yet also delivers the basics of the formal logical language background.
Computer Security - ESORICS 2008 ; 13th European Symposium on Research in Computer Security, Málaga, Spain, October 6-8, 2008. Proceedings
This book constitutes the refereed proceedings of the 13th European Symposium on Research in Computer Security, ESORICS 2008, held in Torremolinos, Spain, in October 2008.
Computer safety, reliability, and security ; 27th International Conference, SAFECOMP 2008 Newcastle upon Tyne, UK, September 22-25, 2008 Proceedings
This book constitutes the refereed proceedings of the 27th International Conference on Computer Safety, Reliability, and Security, SAFECOMP 2008, held in Newcastle upon Tyne, UK, in September 2008.
Computer and Information Sciences - ISCIS 2005 ; 20th International Symposium, Istanbul, Turkey, October 26 -- 28, 2005, Proceedings
This book constitutes the refereed proceedings of the 20th International Symposium on Computer and Information Sciences, ISCIS 2005, held in Istanbul, Turkey in October 2005. The 92 revised full papers presented together with 4 invited talks were carefully reviewed and selected from 491 submissions. The papers are organized in topical sections on computer networks, sensor and satellite networks, security and cryptography, performance evaluation, e-commerce and Web services, multiagent systems, machine learning, information retrieval and natural language processing, image and speech processing, algorithms and database systems, as well as theory of computing.
Computational intelligence for modelling and prediction
This book contains recent advances in Computational Intelligence methods for modeling, optimization and prediction and covers a large number of applications. The book presents new Computational Intelligence theory and methods for modeling and prediction. The range of the various applications is captured with 5 chapters in image processing, 2 chapters in audio processing, 3 chapters in commerce and finance, 2 chapters in communication networks and 6 chapters containing other applications.
Collaborative networks and their breeding environments ; IFIP TC 5 WG 5.5 Sixth IFIP Working Conference on VIRTUAL ENTERPRISES, 26-28 September 2005, Valencia, Spain
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored by the International Federation for Information Processing (IFIP) and held in Valencia, Spain. Being recognized as the most focused scientific / technical conference on Collaborative Networks, PRO-VE continues offering the opportunity for the presentation and discussion of both the latest research developments and practical application case studies. Following the IFIP vision. The articles included in this book represent a comprehensive overview of recent advances in various domains and lines of development of collaborative networks. Of particular relevance are the topics of holistic approaches and breeding environments management, creation and management of virtual organizations and professional virtual communications, performance measurement and management, benefit analysis, trust management, process modeling and meta-modeling, ICT infrastructures and support services, legal issues, and case studies.
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Marketing made simple : A step-by-step storyBrand guide for any business
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.
Market engineering : Insights from two decades of research on markets and information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development.
Managing in the Information Economy : Current Research Issues
Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue of management in this economy. The contributors include leading researchers with interests in a diverse set of topics. While the volume cannot give a complete and comprehensive picture, it can provide introductions to important areas, and point to some important topics for future research. Therefore the book begins with perspectives at the level of the economy as a whole and then progressively addresses industrial structure, sectors, functions (e-commerce) and business practices. Introductions to the main sections and the papers in each section are provided. The volume is organized around six sections: The Information Economy; Structure and the Organization of the Information Economy; Marketing and Ecommerce
Managing Dynamic Networks : Organizational Perspectives of Technology Enabled Inter-firm Collaboration
Collaboration of organizations reshapes traditional managerial practices and creates new inter-organizational contexts for strategy, coordination and control, information and knowledge management. Heralded as organizational forms of the future, networks are at the same time fragile and precarious organizational arrangements, which regularly fail. In order to investigate the new realities created by technology-enabled forms of network organizations and to address the emerging managerial challenges, this book introduces an integrative view on inter-firm network management. Centred on a network life cycle perspective, strategic, economic and relational facets of business networking are explored.
Managing Distributed Cloud Applications and Infrastructure : A Self-Optimising Approach
The emergence of the Internet of Things (IoT), combined with greater heterogeneity not only online in cloud computing architectures but across the cloud-to-edge continuum, is introducing new challenges for managing applications and infrastructure across this continuum.
Magazines, Tourism, and Nation-Building in Mexico
This book discusses the relationship between periodicals, tourism, and nation-building in Mexico. It enquires into how magazines, a staple form of the promotional apparatus of tourism since its inception, articulated an imaginative geography of Mexico at a time when that industry became a critical means of economic recovery and political stability after the Revolution. Notwithstanding their vogue, popularity, reach, and close affiliations to commerce and state over several decades, magazines have not received any sustained critical attention in the scholarship on that period.
Lean Business Systems and Beyond ; 1st IFIP TC 5 Advanced Production Management Systems Conference (APMS’2006), Wroclaw, Poland, September 18-20, 2006
Includes : foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured.
Leadership and Business Ethics ; 1st ed.
Seeks to contribute to a more adequate coalescence of ethics and business with innovative models for such coalescence, for the mutual benefit of business ethicists, professors teaching in the undergraduate and MBA classroom, corporate executives, and businesspeople. While each of the contributions in this collection is distinct, each invites us to examine our own mind sets about corporate responsibility and the future of free enterprise as Western multinational corporations expand into a global economy. This collection of essays helps to refocus our conceptual work about commerce and business practices in this new century of global enterprise.
Knowledge Engineering : Practice and Patterns ; 16th International Conference, EKAW 2008, Acitrezza, Italy, September 29 - October 2, 2008. Proceedings
Constitutes the refereed proceedings of the 16th International Conference on Knowledge Engineering and Knowledge Management, EKAW 2008, held in Acitrezza, Sicily, Italy, in September/October 2008.The 17 revised full papers and 15 revised short papers presented together with 3 invited talks were carefully reviewed and selected from 102 submissions. The papers are organized in topical sections on knowledge patterns and knowledge representation, matching ontologies and data integration, natural language, knowledge acquisition and annotations, search, query and interaction, as well as ontologies.
Communities and Technologies 2005 ; Proceedings of the Second Communities and Technologies Conference, Milano 2005
This book includes 23 papers dealing with the impact of modern information and communication technologies that support a wide variety of communities: local communities, virtual communities, and communities of practice, such as knowledge communities and scientific communities. The volume is the result of the second multidisciplinary "Communities and Technologies Conference", a major event in this emerging research field. The various chapters discuss how communities are affected by technologies, and how understanding of the way that communities function can be used in improving information systems design. This state of the art overview will be of interest to computer and information scientists, social scientists and practitioners alike.
Communications and Multimedia Security ; Vol. 3677 ; 9th IFIP TC-6 TC-11 International Conference, CMS 2005, Salzburg, Austria, September 19-21, 2005, Proceedings
This book constitutes the refereed proceedings of the 9th IFIP Ti6 Ti11 International Conference on Communications and Multimedia Security, CMS 2005, held in Salzburg, Austria in September 2005. The 28 revised full papers and 13 two-page abstracts presented together with 4 invited papers were carefully reviewed and selected from 143 submissions. The papers are organized in topical sections on applied cryptography, DRM and e-commerce, media encryption, multimedia security, privacy, biometrics and access control, network security, mobile security, and XML security.
Classification and Clustering for Knowledge Discovery
This book covers recent advances in unsupervised and supervised data analysis methods in Computational Intelligence for knowledge discovery. In its first part the book provides a collection of recent research on distributed clustering, self organizing maps and their recent extensions. If labeled data or data with known associations are available, we may be able to use supervised data analysis methods, such as classifying neural networks, fuzzy rule-based classifiers, and decision trees. Therefore this book presents a collection of important methods of supervised data analysis. "Classification and Clustering for Knowledge Discovery" also includes variety of applications of knowledge discovery in health, safety, commerce, mechatronics, sensor networks, and telecommunications.
