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A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A Theory of Distributed Objects : Asynchrony - Mobility - Groups - Components
Distributed and communicating objects are becoming ubiquitous. In global, Grid and Peer-to-Peer computing environments, extensive use is made of objects interacting through method calls. So far, no general formalism has been proposed for the foundation of such systems. Caromel and Henrio are the first to define a calculus for distributed objects interacting using asynchronous method calls with generalized futures, i.e., wait-by-necessity -- a must in large-scale systems, providing both high structuring and low coupling, and thus scalability. The authors provide very generic results on expressiveness and determinism, and the potential of their approach is further demonstrated by its capacity to cope with advanced issues such as mobility, groups, and components.
A Studio Guide to Interior Design
Provides a foundation of the analog and digital design processes in interior architecture, interior design and associated disciplines, such as architecture. Throughout the book there are key references to drawing, digital practice, author illustrated diagrams and design precedents. Ancillaries include web-based videos taking the reader through digital graphic principles and planned exercises for use in the classroom environment.
A Short Course in Soil–Structure Engineering of Deep Foundations, Excavations and Tunnels
A Short Course in Soil-structure Engineering of Deep Foundations, Excavations and Tunnels, focuses on the three major geotechnical challenges of static soil-structure interaction problems. Deep foundations - piles, barrettes, Multi-propped deep excavations and Bored and open face tunnels beneath cities. This book gives both students and practising civil engineers an authoritative review of the state-of-the-art of designing deep foundations, excavations and tunnels. In addition, the case studies and numerical modelling presented will give valuable insights into the challenges of soil-structure engineering.
A Short Course in Foundation Engineering
Although there are now a large number of computer programmes for solving all sorts of foundation design problems, the need to check these outputs by 'hand-calculation' has become vitally important. This book concentrates on getting the fundamentals right and then using them in practical applications. The book is illustrated with numerous worked examples and with quick-reference tables and charts.
A rose armed with thorns : Spinoza’s Philosophy under a novel lens
Presents a systemic analysis of Spinoza’s philosophy and challenges the traditional views. It deals with Spinoza’s concepts of substance, truth conditions, attributes, and the first, second, and supreme grades of knowledge. Based upon an analysis of the relevant details in all of Spinoza’s philosophical works, reveals many important points, including the following: Spinoza’s system is not, nor is meant to be, a foundational-deductive system but was meant to be a coherent system of a network model. Spinoza’s reality is not made in the image of a mathematical model. Imaginatio, the first grade of knowledge, and ratio, the second grade, are parts or properties of the supreme grade of knowledge, scientia intuitiva, which is their essence.
A Practical Theory of Reactive Systems : Incremental Modeling of Dynamic Behaviors
Presents a ""practical theory"" of reactive systems, with formal foundations in Temporal Logic of Actions. This book emphasises theoretical understanding of reactive behaviors and using ""horizontal"" modularity to manage their complexity. It illustrates the incremental specification by a number of examples of varying size and complexity
A Pocket Guide to Epidemiology
A Pocket Guide to Epidemiology is a useful addition to the ready reference genre of epidemiological texts. … The text offers a comprehensive look at the salient fundamentals of epidemiology. … Organized logically and replete with classic examples, the text offers a firm foundation in epidemiological methodology. … this guide offers more examples and may be a better choice for the reader who desires to become better acquainted with epidemiology.
A New Foundation of Physical Theories
Written in the tradition of G. Ludwig’s groundbreaking works, this book aims to clarify and formulate more precisely the fundamental ideas of physical theories. By introducing a basic descriptive language of simple form, in which it is possible to formulate recorded facts, ambiguities of physical theories are avoided as much as possible. In this approach the field of physics that should be described by a theory is determined by basic concepts only, i.e. concepts that can be explained without a theory.In this context the authors introduce a new concept of idealization and review the process of discovering new concepts. They believe that, when the theories are formulated within an axiomatic basis, solutions can be found to many difficult problems such as the interpretation of physical theories, the relations between theories as well as the introduction of physical concepts.
A guide to business mathematics
A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, sequences and series, matrix theory and calculus are included as is a complete chapter on using software.
A Geometry of Approximation : Rough Set Theory: Logic, Algebra and Topology of Conceptual Patterns
A Geometry of Approximation' addresses Rough Set Theory, a field of interdisciplinary research first proposed by Zdzislaw Pawlak in 1982, and focuses mainly on its logic-algebraic interpretation. The theory is embedded in a broader perspective that includes logical and mathematical methodologies pertaining to the theory, as well as related epistemological issues. Any mathematical technique that is introduced in the book is preceded by logical and epistemological explanations. Intuitive justifications are also provided, insofar as possible, so that the general perspective is not lost.
A Course on Mathematical Logic
This is a short, distinctive, modern, and motivated introduction to mathematical logic for senior undergraduate and beginning graduate students in mathematics and computer science. Any mathematician who is interested in knowing what logic is concerned with and who would like to learn Gödel’s incompleteness theorems should find this book particularly convenient. The treatment is thoroughly mathematical, and the entire subject has been approached like a branch of mathematics. Serious efforts have been made to make the book suitable for the classroom as well as for self-reading. The book does not strive to be a comprehensive encyclopedia of logic. Still, it gives essentially all the basic concepts and results in mathematical logic. The book prepares students to branch out in several areas of mathematics related to foundations and computability such as logic, axiomatic set theory, model theory, recursion theory, and computability.
A Course in Calculus and Real Analysis
Provides a self-contained and rigorous introduction to calculus of functions of one variable. The presentation and sequencing of topics emphasizes the structural development of calculus. At the same time, due importance is given to computational techniques and applications. The authors have strived to make a distinction between the intrinsic definition of a geometric notion and its analytic characterization. It highlight the fact that calculus provides a firm foundation to several concepts and results that are generally encountered in high school and accepted on faith. For example, one can find here a proof of the classical result that the ratio of the circumference of a circle to its diameter is the same for all circles. Also, this book helps get a clear understanding of the concept of an angle and the definitions of the logarithmic, exponential and trigonometric functions together with a proof of the fact that these are not algebraic functions. A number of topics that may have been inadequately covered in calculus courses and glossed over in real analysis courses are treated here in considerable detail. As such, this book provides a unified exposition of calculus and real analysis.
A Concise Introduction to Mathematical Logic
This book is unique in that it is more concise than most others; the material is treated in a streamlined fashion. This allows the lecturer to select the material for a one-semester course on a topic more easily. These initial chapters cover just the material for an introductory course on mathematical logic combined with the necessary material from set theory. Chapter 3 is partly of a descriptive nature, providing a view towards decision problems, automated theorem proving, non-standard models and related subjects. The other chapters contain material on logic programming for computer scientists, model theory, recursion theory, Gödel's Incompleteness Theorems, and applications of mathematical logic. Philosophical and foundational problems of mathematics are discussed where appropriate.
A Concise Introduction to Data Compression
Compressing data is an option naturally selected when faced with problems of high costs or restricted space. Written by a renowned expert in the field, this book offers readers a succinct, reader-friendly foundation to the chief approaches, methods and techniques currently employed in the field of data compression.
A Climate of Justice : An Ethical Foundation for Environmentalism
This book helps readers combine history, politics, and ethics to address the most pressing problem facing the world today: environmental survival. In A Climate of Justice, Marvin Brown connects the environmental crisis to basic questions of economic, social, and racial justice. Brown shows how our current social climate maintains systemic injustices, and he uncovers resources for change through a civic ethics of repair and reciprocity.
A Century of Ideas : Perspectives from Leading Scientists of the 20th Century
Shortly after its inauguration in 1985 the Birla Science Centre, Hyderabad, India, started a series of lectures by Nobel Laureates and other scientists of international renown, usually in Physics and Astronomy, sometimes in Life Sciences and Chemistry. The present collection mostly consists of lectures on frontier topics. The transcript of each lecture is preceded by a short biography of the Nobel Laureate/Scientist in question.
6G Mobile Wireless Networks
Specifically, this book covers the following topics: 6G Use Cases, Requirements, Metrics and Enabling Technologies, PHY Technologies for 6G Wireless, Reconfigurable Intelligent Surface for 6G Wireless Networks, Millimeter-wave and Terahertz Spectrum for 6G Wireless, Challenges in Transport Layer for Tbit/s Communications, High-capacity Backhaul Connectivity for 6G Wireless, Cloud Native Approach for 6G Wireless Networks, Machine Type Communications in 6G, Edge Intelligence and Pervasive AI in 6G, Blockchain: Foundations and Role in 6G, Role of Open-source Platforms in 6G, and Quantum Computing and 6G Wireless.
