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Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Machine-learning-assisted intelligent processing and optimization of complex systems
Focuses on the most recent developments in intelligent optimization methods and their applications in various test cases. The reprint covers various topics, including distributed multiagent modeling, metaheuristic algorithms, multisource data fusion, mobile computing and mobile sensing, machine learning-based intelligent processing for modeling complex manufacturing systems, and data-driven intelligent modeling
Machine Learning: ECML 2007 ; 18th European Conference on Machine Learning, Warsaw, Poland, September 17-21, 2007, Proceedings
The two premier annual European conferences in the areas of machine learning and data mining have been collocated ever since the ?rst joint conference in Freiburg, 2001. The European Conference on Machine Learning (ECML) traces its origins to 1986, when the ?rst European Working Session on Learning was held in Orsay, France. The European Conference on Principles and Practice of KnowledgeDiscoveryinDatabases(PKDD) was?rstheldin1997inTrondheim, Norway.
Machine Learning: ECML 2006 ; 17th European Conference on Machine Learning, Berlin, Germany, September 18-22, 2006, Proceedings
This book constitutes the refereed proceedings of the 17th European Conference on Machine Learning, ECML 2006, held in Berlin, Germany in September 2006, jointly with PKDD 2006. The 46 revised full papers and 36 revised short papers presented together with abstracts of 5 invited talks were carefully reviewed and selected from 564 papers submitted to both, ECML and PKDD. The papers present a wealth of new results in the area and address all current issues in machine learning.
Machine Learning, Image Processing, Network Security and Data Sciences ; 2nd International conference, MIND 2020, Silchar, India, July 30 - 31, 2020, Proceedings, Part II
This two-volume set (CCIS 1240-1241) constitutes the refereed proceedings of the Second International Conference on Machine Learning, Image Processing, Network Security and Data Sciences, MIND 2020, held in Silchar, India. Due to the COVID-19 pandemic the conference has been postponed to July 2020. The 79 full papers and 4 short papers were thoroughly reviewed and selected from 219 submissions. The papers are organized according to the following topical sections: data science and big data; image processing and computer vision; machine learning and computational intelligence; network and cyber security.
Machine learning, image processing, network security and data sciences ; 2nd International conference, MIND 2020, Silchar, India, July 30 - 31, 2020, Proceedings, Part I
This two-volume set (CCIS 1240-1241) constitutes the refereed proceedings of the Second International Conference on Machine Learning, Image Processing, Network Security and Data Sciences, MIND 2020, held in Silchar, India. Due to the COVID-19 pandemic the conference has been postponed to July 2020. The 79 full papers and 4 short papers were thoroughly reviewed and selected from 219 submissions. The papers are organized according to the following topical sections: data science and big data; image processing and computer vision; machine learning and computational intelligence; network and cyber security.
Machine Learning Techniques for Multimedia : Case Studies on Organization and Retrieval
This book provides a comprehensive coverage of the most important machine learning techniques used and their application in this domain. Arising from the EU MUSCLE network, a program that drew together multidisciplinary teams with expertise in machine learning, pattern recognition, artificial intelligence, and image, video, text and crossmedia processing, the book first introduces the machine learning principles and techniques that are applied in multimedia data processing and analysis. The second part focuses on multimedia data processing applications, with chapters examining specific machine learning issues in domains .
Machine Learning Techniques and Analytics for Cloud Security
covers new methods, surveys, case studies, and policy with almost all machine learning techniques and analytics for cloud security solutions
Machine Learning Refined : Foundations, Algorithms, and Applications
Provides students with the fundamental knowledge and practical tools needed to conduct research and build data-driven products. The authors prioritize geometric intuition and algorithmic thinking, and include detail on all the essential mathematical prerequisites, to offer a fresh and accessible way to learn. Practical applications are emphasized, with examples from disciplines including computer vision, natural language processing, economics, neuroscience, recommender systems, physics, and biology.
Machine learning refined : Foundations, algorithms, and applications
Providing a unique approach to machine learning, this text contains fresh and intuitive, yet rigorous, descriptions of all fundamental concepts necessary to conduct research, build products, tinker, and play. By prioritizing geometric intuition, algorithmic thinking, and practical real world applications in disciplines including computer vision, natural language processing, economics, neuroscience, recommender systems, physics, and biology, this text provides readers with both a lucid understanding of foundational material as well as the practical tools needed to solve real-world problems. With in-depth Python and MATLAB/OCTAVE-based computational exercises and a complete treatment of cutting edge numerical optimization techniques, this is an essential resource for students and an ideal reference for researchers and practitioners working in machine learning, computer science, electrical engineering, signal processing, and numerical optimization
Machine learning methods for reverse engineering of defective structured surfaces
Pascal Laube presents machine learning approaches for three key problems of reverse engineering of defective structured surfaces: parametrization of curves and surfaces, geometric primitive classification and inpainting of high-resolution textures. The proposed methods aim to improve the reconstruction quality while further automating the process. The contributions demonstrate that machine learning can be a viable part of the CAD reverse engineering pipeline.
Machine learning in healthcare : Fundamentals and recent applications
Discusses how to build various ML algorithms and how they can be applied to improve healthcare systems. Healthcare applications of AI are innumerable: medical data analysis, early detection and diagnosis of disease, providing objective-based evidence to reduce human errors, curtailing inter- and intra-observer errors, risk identification and interventions for healthcare management, real-time health monitoring, assisting clinicians and patients for selecting appropriate medications, and evaluating drug responses. Extensive demonstrations and discussion on the various principles of machine learning and its application in healthcare is provided, along with solved examples and exercises.
Machine Learning in Document Analysis and Recognition
The objective of Document Analysis and Recognition (DAR) is to recognize the text and graphicalcomponents of a document and to extract information. With ?rst papers dating back to the 1960’s, DAR is a mature but still gr- ing research?eld with consolidated and known techniques. Optical Character Recognition (OCR) engines are some of the most widely recognized pr- ucts of the research in this ?eld, while broader DAR techniques are nowadays studied and applied to other industrial and o?ce automation systems. In the machine learning community, one of the most widely known - search problems addressed in DAR is recognition of unconstrained handwr- ten characters which has been frequently used in the past as a benchmark for evaluating machine learning algorithms, especially supervised classi?ers.
Machine Learning in Dentistry
This book reviews all aspects of the use of machine learning in contemporary dentistry, clearly explaining its significance for dental imaging, oral diagnosis and treatment, dental designs, and dental research. In this book, readers will find up-to-date information on different machine learning tools and their applicability in various dental specialties.
Machine Learning in Computer Vision
The goal of this book is to address the use of several important machine learning techniques into computer vision applications. An innovative combination of computer vision and machine learning techniques has the promise of advancing the field of computer vision, which contributes to better understanding of complex real-world applications. The effective usage of machine learning technology in real-world computer vision problems requires understanding the domain of application, abstraction of a learning problem from a given computer vision task, and the selection of appropriate representations for the learnable (input) and learned (internal) entities of the system. In this book, we address all these important aspects from a new perspective: that the key element in the current computer revolution is the use of machine learning to capture the variations in visual appearance, rather than having the designer of the model accomplish this. As a bonus, models learned from large datasets are likely to be more robust and more realistic than the brittle all-design models.
Machine learning for risk calculations : A practitioner's view
Fundamental Approximation Methods. Machine Learning -- Deep Neural Nets -- Chebyshev Tensors -- The toolkit - plugging in approximation methods. Introduction: why is a toolkit needed -- Composition techniques -- Tensors in TT format and Tensor Extension Algorithms -- Sliding Technique -- The Jacobian projection technique -- Hybrid solutions - approximation methods and the toolkit.
Machine learning for neurodegenerative disorders : advancements and applications
Explores the application of machine learning to the understanding, early diagnosis, and management of neurodegenerative disorders. With a specific focus on its role in ongoing clinical trials, the book covers essential topics such as data collection, pre-processing, feature extraction, model development, and validation techniques. It delves into the applications of neuroimaging techniques like magnetic resonance imaging (MRI), computed tomography (CT), and positron emission tomography (PET) in the diagnosis and understanding of neurodegenerative disorders. Additionally, the book examines various machine-learning algorithms employed for biomarker discovery in neurodegenerative disorders. It highlights the role of neuroinformatics and big data analysis in advancing the understanding and management of neurodegenerative disorders. Furthermore, the book reviews future prospects and presents the ethical considerations and regulatory challenges associated with implementing machine learning approaches in the diagnosis, treatment, and prevention of neurodegenerative disorders.
Machine Learning for Multimodal Interaction ; Vol.4299 ; 3rd International Workshop, MLMI 2006, Bethesda, MD, USA, May 1-4, 2006, Revised Selected Papers
This book contains a selection of refereed papers presented at the 3rd Workshop on Machine Learning for Multimodal Interaction (MLMI 2006), held in Bethesda MD, USA during May 1–4, 2006.
Machine Learning for Multimodal Interaction ; Vol.3869 ; 2nd International Workshop, MLMI 2005, Edinburgh, UK, July 11-13, 2005, Revised Selected Papers
The papers are organized in topical sections on multimodal processing, HCI and applications, discourse and dialogue, emotion, visual processing, speech and audio processing, and NIST meeting recognition evaluation
