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The Great Cholesterol Myth, Revised and Expanded : Why Lowering Your Cholesterol Won't Prevent Heart Disease--and the Statin-Free Plan that Will
Heart disease is the #1 killer. However, traditional heart disease protocols—with their emphasis on lowering cholesterol—have it all wrong. Emerging science is showing that cholesterol levels are a poor predictor of heart disease and that standard prescriptions for lowering it, such as ineffective low-fat/high-carb diets and serious, side-effect-causing statin drugs, obscure the real causes of heart disease. Even doctors at leading institutions have been misled for years based on creative reporting of research results from pharmaceutical companies intent on supporting the $31-billion-a-year cholesterol-lowering drug industry.
The Effects of Guerrilla Marketing On Consumer behavior
The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand attitude, brand image and wordof-mouth. We conduct an experiment through survey to determine if guerilla marketing campaigns are perceived as being more credible and creative than traditional marketing campaigns Furthermore, these determinants are used as instruments to study the effect on brand attitude, brand image and word-of-mouth. The study is exploratory and the chosen method is a qualitative data collection and it was based on marketing and consumer behavior theories. The findings indicate that guerrilla marketing campaigns affect all consumer behavior elements, studied in our thesis, more than their equivalent traditional marketing campaigns.
The effect of toxic leadership and the glass ceiling on women's creative performance
Aims to measure the effects of the Toxic Leadership on woman creativity performance, measure effect of the Glass Ceiling on Woman Creativity Performance, and The combined effect of toxic leadership and the glass ceiling on employee creativity performance, and accordingly a simple random sample was conducted among the female workers from the Syrian private institutions in the governorate of Damascus, the number of respondents to the study was 221, and the primary data were collected through the electronic survey, and it was designed from 50 phrases...
The dark side of slime
In 1976 slime was introduced as a toy that all children could enjoy however it became more familiar in the last 5 years because of the development of different textures shapes and colours. Not to forget the marketing using social media of slime, thus they became viewed as being more attractive and entertaining. In the very beginning slime's target population was toddlers however now even adults found it an interesting project to make at home because the ingredients required to make it are simple cheap accessible and the idea to make it opens up ways to be creative by adding different colours...
The Cooked Kitchen : A Poetical Analysis
EOOS, the internationally known design office, has redefined the kitchen cosmos with 40 kitchen utensils. EOOS has abandoned the beaten paths of design theory and design history and used 'poetic analysis' to describe creative design and use processes
The Business Idea : The Early Stages of Entrepreneurship
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
The Art and Science of Interface and Interaction Design ; Vol.1
This book shows how historically relevant the issues of interaction and interface design are, as they can be analyzed not only from an engineering point of view but from a social, artistic and conceptual, and even commercial angle as well.
The architecture of light : Recent approaches to designing with natural light
Aims to show that natural light not only remains a potential source of order in architecture, but that natural lighting strategies impose a usefully creative discipline on design. Considering an approach to environmental context that sees light as a critical aspect of place, this book explores current attitudes to natural light by offering a series of in-depth studies of recent projects and the particular lighting issues they have addressed. It gives a more nuanced appraisal of these lighting strategies by set
The architectural drawing course : Understand the principles and master the practices
Offers key advice on the principles, practice and techniques of the subject. Dealing with much more than just the technical aspects of drawing, it introduces the reader to the visual language of architecture, encouraging them to think spatially and question the built environment. All architecture students, and anyone interested in the creative side of architecture, will find this book an invaluable tool and reference.
Tall building design : Steel, concrete, and composite systems
Offering guidance on how to use code-based procedures while at the same time providing an understanding of why provisions are necessary, Tall Building Design: Steel, Concrete, and Composite Systems methodically explores the structural behavior of steel, concrete, and composite members and systems. This text establishes the notion that design is a creative process, and not just an execution of framing proposals.
Sustainable Graphic Design : Tools, Systems and Strategies for Innovative Print Design
Helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together.
Stufish - Entertainment Architecture (Architectural Design)
Looks at the work of STUFISH Entertainment Architects. Founded by the late Mark Fisher, the legendary British architect known for his rock music stage sets for bands including the Rolling Stones, U2 and Pink Floyd, the studio is a recognised leader in entertainment architecture. Entertainment architecture is a highly innovative, creative endeavour, producing ever-more elaborate, architectural spectacles. This issue visits the many facets of STUFISH - its history and design process, audience memory and experience -exploring the story behind and evolution of this particular brand of popular culture and its spatial manifestations, and touching on what the future may hold for it.
Strategic creativity : A business field guide to advertising, branding, and design
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time.
Squeezing It In : Designing for compact spaces
Demonstrates how to design for compact living, proposing creative solutions that can be applied to a variety of settings. A versatile designer may be addressing a cramped studio flat one day and a dressing room for an international business traveller the next; this book provides inspiration and advice for every kind of small space, and every budget.
Sourcing Strategy : Principles, Policy and Designs
Sourcing Strategy is about sourcing as a long term strategic activity. Myopic purchasing management stops short with describing functional procedures and procedural innovations such as online order processing. The goal of this book is not just to document sourcing strategy, but to provide the tools to determine it. Therefore, rather than merely describing common sourcing processes, the book takes a normative approach to sourcing strategy. It argues for a rational, complete and integrated process where managers confront conflicts and dilemmas inherent in sourcing. It supports its recommendations with logical arguments from an interdisciplinary and analytical approach grounded in microeconomics, law and business strategy. Part 1 of the book explains the economic and business principles that underlie sourcing strategies. It derives policies that guide viable strategies to meet sourcing goals. Part 2 applies these to creative designs for standard sourcing scenarios. A user friendly software package is linked to the chapters, with guided exercises as a learning tool.
Solar Energy : Technologies and Project Delivery for Buildings
Authoritative reference on the design of solar energy systems in building projects, with applications, operating principles, and simple tools for the construction, engineering, and design professional. The book simplifies the solar design and engineering process, providing sample documentation and special tools that provide all the information needed for the complete design of a solar energy system for buildings to enable mainstream MEP and design firms, and not just solar energy specialists, to meet the growing demand for solar energy systems in building projects.
Sketching from the imagination : Characters
Sketches and drawings are the foundation of great art, where thoughts and concepts first come to life as an image. In Sketching from the Imagination: Characters, fifty talented artists share their sketches, inspirations, and approaches to creating characters. This book is a visually stunning collection packed with useful tips and creative insights- an invaluable resource that will inspire artists of all abilities.
Semiotics and visual communication : Concepts and practices
Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Scenographic design drawing : Performative drawing in an expanded field
Scenographic design drawings visualize the images in the designer’s ‘mind’s eye’ early in the design process. They are the initial design tool in the creative engagement with theatre, opera, dance, and non-text-based performance. It is, in particular, this body of drawings that is unique as both a performative and a theatrical representation of multiple worlds within the ‘stage space’. Sue Field illuminates this illustration process and identifies how these drawings have functioned and developed over time.
Rule Breaker : Rebellious Leadership for the Future of Work
Rule Breaker is a manifesto for a new wave of leadership. One that operates in flatter workplaces where command and control doesn't work, and where people are entrusted with powerful purpose that grows businesses and communities. Award-winning entrepreneur, Jackie Fast, details how we have got here and why a whole new generation of workers is moving away from traditional models of work. Rule Breaker shows you how businesses like Kylie Cosmetics, M.92 and Beats can tap into a purposeful and engaged community of talent, harnessing true diversity and collaboration.
