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A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, and commentaries on the perceived current relevance of Aldersonian marketing thought. … this book is an excellent vehicle for educating people on a guru, influencer, theoretician, practitioner and leader in the development of marketing theory. … this is a valuable resource for anyone desiring to know about marketing theory and to understand the genesis of a number of concepts currently found in today’s marketing textbooks.
A treatise of legal philosophy and general jurisprudence: Vol.1 : The law and the right, Vol.2 : Foundations of Law, Vol.3 : Legal Institutions and the Sources of Law, Vol.4 : Scienta Juris, Legal Doctrine as Knowledge of Law and as a Source of Law, Vol.5 : Legal Reasoning, A Cognitive Approach to the Law
A Treatise of Legal Philosophy and General Jurisprudence is the first-ever multivolume treatment of the issues in legal philosophy and general jurisprudence, from both a theoretical and a historical perspective. The work is aimed at jurists as well as legal and practical philosophers. this book is a classical reference work that would be of great interest to legal and practical philosophers as well as to jurists and legal scholar at all levels.
A treatise of legal philosophy and general jurisprudence ; Vol.7 : The Jurists’ philosophy of law from Rome to the seventeenth century, Vol.8 : A History of the philosophy of law in the common law world, 1600–1900
A Treatise of Legal Philosophy and General Jurisprudence is the first-ever multivolume treatment of the issues in legal philosophy and general jurisprudence, from both a theoretical and a historical perspective. The work is aimed at jurists as well as legal and practical philosophers. Edited by the renowned theorist Enrico Pattaro and his team, this book is a classical reference work that would be of great interest to legal and practical philosophers as well as to jurists and legal scholar at all levels.
A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A theoretical and clinical study about multiple sclerosis
Multiple sclerosis is a one of those diseases such as Alzheimer in which no cure excites yet, any type of degradation in the neurological system is hard to restore, and more difficult in such a disease that it has a wide range of symptoms from the eye injury till some difficulty in walking to many other symptoms in which we will highlight in our project to increase public health awareness to consider such a relatively unknown disease in differential diagnosis...
A Taste of Topology
The present book grew out of notes for an introductory topology course at the University of Alberta. It provides a concise introduction to set-theoretic topology (and to a tiny little bit of algebraic topology). Great care has been devoted to the selection of examples that are not self-serving, but already accessible for students who have a background in calculus and elementary algebra, but not necessarily in real or complex analysis.
A Study about Prevalence of Thalassemia Complications in Syrian Patients
Inherited haemoglobin disorders, including thalassemia and sickle-cell disease, are the most common monogenic diseases worldwide. Several clinical forms of α-thalassemia and β-thalassemia, including the co-inheritance of β-thalassemia with haemoglobin E resulting in haemoglobin E/β-thalassemia, have been described. The disease hallmarks include imbalance in the α/β-globin chain ratio, ineffective erythropoiesis, chronic hemolytic anemia, compensatory hemopoietin expansion, hypercoagulability, and increased intestinal iron absorption. The complications of iron overload, arising from transfusions that represent the basis of disease management in most patients with severe thalassemia. The mature Hb molecule is a tetramer composed of 2 a-globin and 2 b-globin polypeptides, which assemble, along with a heme prosthetic group, to form the complete molecule.
A Structural Framework for the Pricing of Corporate Securities : Economic and Empirical Issues
This book is the first comprehensive treatment, of structural credit risk models for the simultaneous and consistent pricing of corporate securities. Through the development of a flexible economic framework based on the firm's EBIT, the reader is taken from the economic principles of firm value models to the empirical implementation. Analytical solutions are provided, if EBIT follows an arithmetic or geometric Brownian motion.
A Singular Introduction to Commutative Algebra
Aims to lead a further stage in the computational revolution in commutative algebra. Another feature of the book is its breadth of coverage of theoretical topics in the portions of commutative algebra closest to algebraic geometry, with algorithmic treatments of almost every topic.
A short guide to clinical pharmacokinetics
Consists of seven chapters that cover various aspects of pharmacokinetics and its clinical applications. The chapters are structured to provide clear objectives and keywords are bolded throughout the text to facilitate understanding. The topics covered include the significance of pharmacokinetics in clinical practice, factors affecting pharmacokinetic parameters, pharmacokinetic drug interactions, therapeutic drug monitoring, dosage adjustment in different population groups, the influence of hepatic diseases on pharmacokinetics and the impact of pharmacogenomics on pharmacokinetics and pharmacodynamics.
A Short Course in Quantum Information Theory : An Approach From Theoretical Physics
This short and concise primer takes the vantage point of theoretical physics and the unity of physics. It sets out to strip the burgeoning field of quantum information science to its basics by linking it to universal concepts in physics.
A Seat on the Aisle, Please! : The Essential Guide to Urinary Tract Problems in Women
In this concise, clearly written, and sympathetic new book, Elizabeth Kavaler suggests that a new approach to UT disorders is long overdue. One of the surprisingly small number of female urologists practicing in the U.S., Dr. Kavaler explains what these diseases are and what patients can do to get themselves diagnosed and treated properly. But more than that, she extends an expert, sympathetic, and skilled hand to those who’ve been distressed, isolated, and embarrassed for too long.
A Remarkable Collection of Babylonian Mathematical Texts : Manuscripts in the Schøyen Collection: Cuneiform Texts I
This new text from Jöran Friberg, the leading expert on Babylonian mathematics, presents 130 previously unpublished mathematical clay tablets from the Norwegian Schøyen collection, and provides a synthesis of the author's most important work. Through a close study of these tablets, Friberg has made numerous amazing discoveries, including the first known examples of pre-Classical labyrinths and mazes, a new understanding of the famous table text Plimpton 322, and new evidence of Babylonian familiarity with sophisticated mathematical ideas and objects, such as the three-dimensional Pythagorean equation and the icosahedron.
A Problem-based Approach for Management Education : Preparing Managers for Action
This book is designed to provide both novice and experienced users of PBL with resources for designing and implementing problem-based management education. The book provides the novice with useful theoretical and practical background on how to design a PBL curriculum, use PBL in a classroom, and develop PBL materials. At the same time, the book will challenge experienced users of PBL and case teaching to extend their applications through the use of learning technologies and more systematic approaches to assessment and curriculum design. Finally, the volume includes a set of sample PBL materials that provide readers with in-dept examples of what a PBL unit looks like and how it may be employed in the classroom.
A primer on theoretical soil mechanics
A Primer to Theoretical Soil Mechanics is about adapting continuum mechanics to granular materials. The field of continuum mechanics offers many fruitful concepts and methods, however there is declining interest in the field due to its complex and fragmented nature. This book's purpose is therefore to facilitate the understanding of the theoretical principles of soil mechanics, as well as introducing the new theory of barodesy.
A Primer for the Exercise and Nutrition Sciences : Thermodynamics, Bioenergetics, Metabolism
Provides a fresh approach to the study of energy expenditure by introducing the latest concepts in open system thermodynamics and cellular to whole-body energy exchange. A journey is undertaken by the reader, beginning with what energy is and where the energy in glucose is found, and ending with the concept of high versus low intensity exercise in augmenting weight loss.
A Practical Theory of Reactive Systems : Incremental Modeling of Dynamic Behaviors
Presents a ""practical theory"" of reactive systems, with formal foundations in Temporal Logic of Actions. This book emphasises theoretical understanding of reactive behaviors and using ""horizontal"" modularity to manage their complexity. It illustrates the incremental specification by a number of examples of varying size and complexity
A Practical Introduction to PSL
Practical Introduction to PSL is primarily targeted to hardware designers and verification engineers who plan to use PSL. This book is also of interest to students of temporal logic. The formal semantics of PSL are included as an appendix, and bibliographical notes include pointers to some of the main theoretical works.
A practical guide to corporate finance : Breaking the financial lce
Offers an approachable guide to all key concepts within corporate finance. Emphasizing the use of common sense rather than number-crunching models, A practical guide to corporate finance begins with the basics of how to read financial statements and how to estimate future cash flows. It also includes a guide to subjects such as capital budgeting decisions, the cost of financing for businesses, cash and working capital management, The process of business valuation, and how stock markets work. This textbook breaks the financial ice by offering real, practical advice, helping the reader to avoid common pitfalls, and translate the 'financialese', or business jargon that can cause confusion for those without a financial or banking background.
A Multidisciplinary Approach to Capability in Age and Ageing
This book provides insight on how to interpret capability in ageing – one’s individual ability to perform actions in order to reach goals one has reason to value – from a multidisciplinary approach. the book describes this demographic trends as well as the large global challenges and important societal implications this will have such as a worldwide increase in the number of persons affected with dementia, and in the ratio of retired persons to those still in the labor market. Through contributions from many different research areas, it discussed how capability depends on interactions between the individual (e.g. health, genetics, personality, intellectual capacity), environment (e.g. family, friends, home, work place), and society (e.g. political decisions, ageism, historical period).
