On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
Continue readingMarketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Continue reading"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
Continue readingThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Continue readingAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Continue readingPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Continue readingShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Continue readingBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Continue readingExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Continue readingAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Continue readingSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Continue readingMeasures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...
Continue readingThis book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...
Continue readingIn the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...
Continue readingLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Continue readingThis book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...
Continue readingPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Continue readingThis book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...
Continue readingPerceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...
Continue readingThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
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