Electronic Books

Total Books: 41 - 60 /487

The book studies the interaction of the financial market, economic activity and the macroeconomy from a dynamic perspective. ...

Examines the corporate asset market and the mechanisms of asset sale transactions. The book then focuses on the theory of ...

Our project would give anyone who would like to start an E-business to Customize their app and generate their own E-market ...

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

During the transition from school to work, important groundwork is laid that prepares the further course of a person's life. ...

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

This book showcases small hotels, all located in the United States, designed by architects who use light and materials in ...

this book analyses patterns of internationalisation comprising the national and supranational level, the level of higher ...

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Over the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...

Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...

Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...

In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...

This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...

Total Books: 41 - 60 /487