Electronic Books

Total Books: 61 - 80 /487

The progression of globalization is having profound effects on the capital markets and economic development. The major issues ...

In this book, a set of internationally renowned economists from both sides of the Atlantic analyse the challenges that lie ...

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

The book shows that spatial and urban policy continues to be a key site of policy intervention and experimentation. Different ...

This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...

Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Compiles proven strategies and information on civil engineering education and the skills necessary for successful practice ...

This open access book provides answers to key open questions concerning competition policy in emerging economies, with a ...

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...

In recent years, agent-based simulation has become a widely accepted tool when dealing with complexity in economics and other ...

Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...

This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Provides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future ...

Total Books: 61 - 80 /487