Electronic Books

Total Books: 81 - 100 /487

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...

Handling the large orders of institutional participants presents some of the most complex problems for system design. How ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

This book addresses key issues in corporate finance and explores them from financial development and financial stability ...

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...

Provides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...

This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...

This work takes stock of the different conceptions of fundamental value in finance, the methods of its calculation and the ...

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

This book discusses advances in semantic interoperability for materials modelling, aiming at integrating data obtained from ...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

Total Books: 81 - 100 /487