AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Publication year: 2022
ISBN: 9781398602007
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Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases a range of international organizations in different sectors, such as Microsoft, Samsung, PwC, Rolls Royce, BT and Hilton Explains how to utilize AI ethically by respecting data privacy in order to create consumer trust and confidence
Subject: Artificial intelligence, Business and economics, Marketing, Strategic Planning, Business innovation, Business strategy, Customer relations, Intelligence artificielle, Marketing Innovations, Marketing Technological innovations, Sales and marketing, Sales and marketing management, Selling Technological innovations, Vente Innovations
