Book Details


AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Publication year: 2022

ISBN: 9781398602007

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Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases a range of international organizations in different sectors, such as Microsoft, Samsung, PwC, Rolls Royce, BT and Hilton Explains how to utilize AI ethically by respecting data privacy in order to create consumer trust and confidence

Subject: Artificial intelligence, Business and economics, Marketing, Strategic Planning, Business innovation, Business strategy, Customer relations, Intelligence artificielle, Marketing Innovations, Marketing Technological innovations, Sales and marketing, Sales and marketing management, Selling Technological innovations, Vente Innovations