Book Details


AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Publication year: 2022

ISBN: 9781398602007

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AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Subject: Marketing & Communications, Business & Economics, Marketing, Commerce, Social Sciences