Book Details


A Twenty-First Century Guide to Aldersonian Marketing Thought

Publication year: 2006

ISBN: 978-0-387-28181-0

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The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, and commentaries on the perceived current relevance of Aldersonian marketing thought. … this book is an excellent vehicle for educating people on a guru, influencer, theoretician, practitioner and leader in the development of marketing theory. … this is a valuable resource for anyone desiring to know about marketing theory and to understand the genesis of a number of concepts currently found in today’s marketing textbooks.

Subject: Business and Economics, competition, conflict, economics, economy, efficiency, entrepreneur, entrepreneurship, growth, information, management, marketing, marketing management, planning, problem solving, research