Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Continue readingHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Continue readingBig Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Continue readingLooks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
Continue readingChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Continue readingProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Continue readingBrings together all the latest methodologies, tools and techniques related to the Internet of Things and Artificial Intelligence ...
Continue readingAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Continue readingSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Continue readingFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
Continue readingPresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Continue readingExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Continue readingA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Continue readingProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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