Book Details


Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Publication year: 2023

ISBN: 978-3-031-07078-5

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Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.

Subject: Business, Marketing, Business and Management, Emerging Markets and Globalization, Industries, International Business, Digital marketing, Sustainability, Consumer behaviour, Branding, Retail