Book Details


Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Publication year: 2023

ISBN: 978-3-031-07326-7

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Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.

Subject: Business, Marketing, Business and Management, Emerging Markets and Globalization, Industries, International Business, Digital marketing, Sustainability, Consumer behaviour, Branding, Retail