Book Details


Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Publication year: 2022

ISBN: 9783110738414

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Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.

Subject: Business, Marketing, Business Management, Business and Economics, Sales, Customer, Big data, Role of Big Data, Digital Marketing, Big Data Information, Data Analytics, Business Information System, New Age Marketing