Book Details


Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat

Publication year: 2021

ISBN: 9781398601147

Internet Resource: Please Login to download book

Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how to create and edit video campaigns for all budgets, including DIY approaches using DSLRs and smartphones Contains case studies and examples from well-known international brands including adidas, Kleenex, and Red Bull

Subject: Marketing, Advertising, Video marketing strategy, Commerce, Digital Marketing, Internet marketing, Marketing Fundamentals, Marketing Gestion, Marketing Management, Sales and marketing