Book Details


Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold

Publication year: 2020

ISBN: 978-3-030-23343-3

Internet Resource: Please Login to download book

Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Subject: Business, Management, Business and Management, Customer Relationship Management, E-Business, Digital Marketing, e-Commerce and e-Business, Computer Communication Networks, Business Information Systems, Customer interaction, Social media, Data security