Book Details


Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Publication year: 2021

ISBN: 9781398600997

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Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.

Subject: Marketing & Communications, Customer relations, Business & Economics, Sales & Marketing