Electronic Books

Total Books: 61 - 80 /332

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

Data Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and ...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...

Il libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...

It is the dental office administrator’s essential companion to all aspects of reception work and supervisory practice management ...

The book brings in diverse perspectives on ubiquitous information environments, from computer-supported collaborative work, ...

The integration of analytic models into information systems provides the basis for developing intelligent decision support ...

Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...

New information technologies are being applied swiftly to all levels of government service: local, county, regional and even ...

you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...

Total Books: 61 - 80 /332