The work contains chapters on several major topical areas that are central to applied demography including works on data ...
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Continue readingCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Continue readingLearn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with ...
Continue readingPresents an updated discussion on the chemical composition and biological properties of the main bee products, which until ...
Continue readingBefore AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
Continue readingProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Continue readingIn Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
Continue readingBig Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Continue readingImplant dentistry has evolved tremendously over the past three decades and is rapidly progressing as new materials and protocols ...
Continue readingThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Continue readingThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Continue readingThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Continue readingBuild To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
Continue readingBusiness Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
Continue readingTelepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
Continue readingThis book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
Continue readingFor this book, the editors invited and called for contributions from indispensable research areas relevant to "chance discovery," ...
Continue readingAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Continue readingThis book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
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