Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Continue readingTo determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern ...
Continue readingThis book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...
Continue readingEnhances learning about complex project management principles and practices through the introduction and discussion of a ...
Continue readingExperience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Continue readingExperimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy ...
Continue readingthe book presented at the conference and a few others that were solicited especially for this volume contain original research ...
Continue readingThis set of four volumes on Educational Change brings together evidence and insights on educational change issues from leading ...
Continue readingDespite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
Continue readingDespite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
Continue readingChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Continue readingProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Continue readingFinance for Engineers: Evaluation and Funding of Capital Projects provides a framework for engineers and scientists to undertake ...
Continue readingCovers financial data and univariate models; asset returns; interest rates, yields and spreads; volatility and correlation; ...
Continue readingPublic sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...
Continue readingThis book integrates the restoration of forest functions into landscape conservation plans. and this book represents the ...
Continue readingAdvances in automation for electronic commerce require improved understanding and formalization of the objects, processes, ...
Continue readingNetworks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
Continue readingDreamweaver is Macromedia's bestselling web design/development environment. Dreamweaver has the capability to generate dynamic ...
Continue readingDigital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform ...
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