Deep Data Analytics for New Product Development / Walter R. Paczkowski
Publication year: 2020
ISBN: 9780367077754
Internet Resource: Please Login to download book
The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole.
Subject: Management, Project Management, Data Preparation & Mining, Econometrics, Entrepreneurship, Small Business Management, Marketing, Production, Operations & Information Management, Management of Technology & Innovation, Production Systems, Statistics for Business, Finance & Economics, Quantitative and Statistical Methods, Databases, Computer Science
