Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement / Martin Kihn
Publication year: 2020
ISBN: 1119790115
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Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data.
Subject: Business & Management, Business Technology, Business & Economics
