Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
Continue readingCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Continue readingIn his book, Jan Brinckmann develops a comprehensive competence concept for new technology-based firms. It is grounded in ...
Continue readingIn her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
Continue readingComputer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
Continue readingThis handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Continue readingA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Continue readingCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Continue readingConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Continue readingHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Continue readingIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Continue readingThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Continue readingProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Continue readingContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Continue readingCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Continue readingCSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
Continue readingThis book analyzes the economic principles of modern corporate taxation. First of all, it analyzes not only the effects of ...
Continue readingProvides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...
Continue readingThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
Continue readingCreating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
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