الصفحة 7
الصفحة 7
Corporate Entrepreneurship and Venturing
The common theme in Corporate Entrepreneurship and Venturing is how and why corporate entrepreneurship and corporate venturing can contribute to innovation and strategic renewal in large established companies. In particular it explores ways to balance exploitation and exploration in established companies. The issue is how the locus of entrepreneurship affects the way corporate entrepreneurship addresses the exploitation/exploration challenge. One stream of research focuses on the entrepreneurial culture in large companies and how they can create an environment in which intrapreneurs (entrepreneurs within large companies) can blossom. In this view entrepreneurial initiatives can emerge throughout the organization and this type of entrepreneurship has been labelled as ‘dispersed corporate entrepreneurship’. Two related chapters fit into that stream of research. The other three chapters address the challenge of corporate venture capital programs. These programs have funds to invest in start-ups (external ventures) and the corporate parent want to benefit from the technology, new products or new competences developed in these start-ups. In this case they have separated the locus of entrepreneurship from the main line of business operations, which has been labelled ‘focused corporate entrepreneurship’. In this ‘focused corporate entrepreneurship’ stream the issue is not so much the motivational factors and supportive culture to entrepreneurial initiatives, but the creation and development of linkage mechanisms between the start-ups and the parent company in order to create new combinations based on competences from both the start-up and the parent company. Although the challenges in these two streams of literature are different, they both address the strategic issue of balancing exploitation and exploration.
Corporate Data Quality : Voraussetzung erfolgreicher Geschäftsmodelle
Data is the basis of the digitized economy. Industry 4.0 and digital services produce unprecedented amounts of data and enable new business models. Data quality is becoming a critical success factor. This book presents an approach to quality-oriented data management and ten case studies for practitioners and scientists alike. The book was created in the Competence Center Corporate Data Quality in close cooperation between researchers from the University of St. Gallen and the Fraunhofer IML as well as numerous representatives from more than twenty large companies.
Corporate Brand Design : Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications
Cooperative tool
Online collaboration is fast becoming a permanent feature of the modern workplace. Companies and organizations are attracted by the cost-effective technology allowing employees to work together anywhere, at any time using any internet-enabled device. Online collaboration gives team members the tools they need to work with others from any location, including from home and while travelling. This drastically reduces “downtime” and allows people to be productive when it best suits them therefore we propose a website that provides content (videoconference, real-time Chat, whiteboard).
Control of Spatially Structured Random Processes and Random Fields with Applications
This book is devoted to the study and optimization of spatiotemporal stochastic processes, that is, processes which develop simultaneously in space and time under random influences. These processes are seen to occur almost everywhere when studying the global behavior of complex systems.Classical stochastic dynamic optimization forms the framework of the book. Taken as a whole, the project undertaken in the book is to establish optimality or near-optimality for Markovian policies in the control of spatiotemporal Markovian processes. The authors apply this general principle to different frameworks of Markovian systems and processes. Depending on the structure of the systems and the surroundings of the model classes the authors arrive at different levels of simplicity for the policy classes which encompass optimal or nearly optimal policies. A set of examples accompanies the theoretical findings, and these examples should demonstrate some important application areas for the theorems discussed.
Contractual Management : Managing Through Contracts
Contractual Management offers a holistic approach to managerial decision-making based on contracts or business processes that are related to contracts. It explains management from the point of view of the contract, just as it interprets the contract from the point of view of management. Thus, the approach highlights the great inherent potential of contracts for managing companies, transactions and business relationships.
Contaminated Soils, Sediments and Water : Science in the Real World
Contaminated Soils Volume 9 contains 38 technical papers, covering a wide range of environmental issues. Volume discussion includes: Part I Bioremediation; Part II Chemical Oxidation; Part III Heavy Metals; Part IV MTBE; Part V Phytoremediation; Part VI Radiation; Part VII Regulatory and Legal issues; Part VIII Remediation; Part IX Risk Based Cleanup; and Part X Site Assessment. Contributing authors to this volume are from government agencies, academic institutions, the consulting community and industrial companies. This important volume documents the state of environmental science and provides perspective on where we as an industry have come from. Increased scientific, engineering and consulting alliances and collaboration should drive our efforts going forward.
CMOS Current-Mode Circuits for Data Communications
Addresses the analysis and design principles of CMOS current mode circuits and their applications for data communications. The analytical methods and design principles are based on the characteristics of MOS devices applied to current CMOS technologies. Major topics include: design techniques for current mode circuits, electrical signaling for high speed data links, current-mode transmitters and receivers, switching noise and grounding of mixed mode circuits, a comparison of voltage-mode with current-mode circuits, ESD protection, and additional related topics. Examples are given of CMOS technologies from leading semiconductor companies and analyzed using the latest computer-aided design tools by leading design companies. CMOS Current-Mode Circuits for Data Communications is a valuable reference for circuit design engineers and hardware system engineers.
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Marketing Campaigns That Change Attitude And Behaviors
In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully changed both attitude and behaviors and some of those campaigns managed to plant their ideas deep in our minds making us think its our own beliefs.
Marketing And Advertising Company : THEOS
أهداف المشروع : 1- نشر الوعي وثقافة التسويق الإبداعية. 2- إنشاء مكان شامل للتسويق ضمن المدينة الأهم ماروتا سيتي بما يتناسب مع المشاريع الإستثمارية في تلك المنطقة. 3- إحداث تجربة فريدة من نوعها في سوريا من خلال تصميم إبداعي و طريقة عمل إحترافية للمضي قدماً بواقعنا. 4- خلق فرص عمل وخلق بيئة عمل للشاب المبدع الطموح في بلدنا.
Market Entry Strategies of Foreign Telecom Companies in India
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully.Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India.
Managing Sustainability : Perspectives From Retailing and Services
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors.
Managing Risk and Information Security : Protect to Enable
Examine the evolving enterprise security landscape and discover how to manage and survive risk. While based primarily on the author’s experience and insights at major companies where he has served as CISO and CSPO, the book also includes many examples from other well-known companies and provides guidance for a management-level audience. Managing Risk and Information Security provides thought leadership in the increasingly important area of enterprise information risk and security. It describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology not only for internal operations but increasing as a part of product or service creation, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This edition discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities and offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk.
Managing Humans : Biting and Humorous Tales of a Software Engineering Manager
Managing Humans is a selection of the best essays from Michael Lopp's web site, Rands in Repose. Drawing on Lopp's management experiences at Apple, Netscape, Symantec, and Borland, this book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other. It is a place full of dysfunctional bright people who are in an incredible hurry to find the next big thing so they can strike it rich and then do it all over again. Among these people are managers, a strange breed of people who through a mystical organizational ritual have been given power over your future and your bank account.
Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."
Managing Critical Infrastructure Risks
At the beginning of each year, there is a deluge of top-10 lists on just about every subject you can imagine. A top-10 list of biggest news stories, best-selling books, most popular music and movies, richest companies, and best places to visit or live. It seems everyone has his or her own top-10 list, reflecting, perhaps, differences in regional, national, and cultural values. Companies and governments most often tend to focus their top-10 lists on economic priorities, or priorities related to national defense, security, public health, and new infrastructure. This year, 2007, was no exception. Yet, increasingly, we see governments, private organizations, and companies advocating a new type of prioritization. This framework needs to reach beyond the realms of economics, world trade, and corporate management to include the environment, stakeholders, public preferences, and social goals. Moreover, corporations and individuals are not only interested in generic 10-best lists; they want lists tailored to their values, goals, and current economic and social state. For example, the U. S.
Managing Closed-Loop Supply Chains
Introduction Closing supply chains refers to taking care of items once they are no longer desired or can no longer be used by their user. Smart management of closed-loop supply chains means profitable recovery of value from these items (products, functional components, materials or packaging). The company closing the supply chain may be the original equipment manuf- turer (OEM), a distribution partner or a third party not involved in the f- ward distribution. In recent years, the management of closed-loop supply chains has gained importance because of increased legislation on producer respon- bility, requiring companies to take back products from customers and to organize for proper recovery and disposal. This legislation is partially due to increased awareness of environmental issues. However, smart com- nies have also understood that returned products often contain lots of value to be recovered. They manage closed-loop supply chains simply because it is a profitable business proposition.
Managing Business Interfaces : Marketing and Engineering Issues in the Supply Chain and Internet Domains
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.
Management Quality and Competitiveness : Lessons from the Industrial Excellence Award
This book showcases examples of excellent manufacturing companies who have succeeded in creating value and job growth in Western Europe. The examples show managers of industrial firms how a clearly articulated strategic position can be combined with excellent execution to achieve competitiveness in Europe, in spite of the usually cited disadvantage of high labor costs and rigidity. Not every company is alike — strategic positions differ, and the means of execution differ, but what is common is a clear plan together with mobilization of all employees to apply their abilities in supporting this common plan. The book is indispensable reading for all managers that are interested in improving competitiveness.
