Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
- المؤلف
- Roman Boutellier, Oliver Gassmann, Maximilian Zedtwitz
- سنة النشر
- 2008
- الناشر
- Springer
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."
الكلمات المفتاحية: Business and Economics / F&E Management / Forschung & Entwick / LungIntellectual Property Management / Knowledge Management / R&D Management / Technology Management / Development / Innovation / Management
