Managing Business Interfaces : Marketing and Engineering Issues in the Supply Chain and Internet Domains
- المؤلف
- Amiya K. Chakravarty, Jehoshua Eliashberg
- سنة النشر
- 2005
- الناشر
- Springer
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.
الكلمات المفتاحية: Business and Economics / Engineering economy / Industrial engineering / Marketing / Operations research / Technology / Industrial and Production Engineering / Technology Management
