Market Entry Strategies of Foreign Telecom Companies in India
- المؤلف
- Kiruba Jeyaseeli Benjamin Levi
- سنة النشر
- 2007
- الناشر
- Springer
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully.Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India.
الكلمات المفتاحية: Business and Economics / Indien / Indische Telekom /Markteintrittstrategie / Telefongesellschaften/ Telekom / Management / Strategy
