تحسين النتائح
ترتيب حسب
من
الى
الصفحة 5
الصفحة 5
Advances in sustainable materials and technology
Discusses numerous relevant areas and innovative technologies, such as key construction materials and production, materials with lower energy impact, production processes encouraging less use of ever-depleting natural raw materials, minimization of the generation of greenhouse gases, development of new, environmentally friendly materials and agents, characterization of the properties of construction materials, and methodologies applied in the building of structures.
Marketing the Arts : Breaking Boundaries
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing ; 16th ed.
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated.
Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations
Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.
Managing Elevated Risk : Global Liquidity, Capital Flows, and Macroprudential Policy—An Asian Perspective
Discusses the risks and opportunities that arise in Emerging Asia given the context of a new environment in global liquidity and capital flows. It elaborates on the need to ensure financial and overall economic stability in the region through improved financial regulation and other policy measures to minimize the emergent risks. "Managing Elevated Risk: Global Liquidity, Capital Flows, and Macroprudential Policy—An Asian Perspective" also explores the range of policy options that may be deployed to address the impact of global liquidity on domestic financial and socio-economic conditions including income inequality. The book is primarily aimed at policy makers, financial market regulators and supervisory agencies to help them improve national regulatory systems and to promote harmonization of national regulations and practices in line with global standards.
Management in marketing communications ; Vol.22
Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.
Macroeconomic Risk Management Against Natural Disasters : Analysis focussed on governments in developing countries
Natural disasters cause considerable economic damage. While developed countries usually are able to cope with the impacts of natural hazards, developing countries are faced with severe consequences for their resources. In order to prevent long-term macroeconomic repercussions, governments need a comprehensive disaster risk management strategy.Budgetary resources are allocated to pre-disaster risk management strategies to reduce the probability of financing gaps. The framework and model approach allows cross country comparisons as well as the assessment of financial vulnerability, macroeconomic risk, and risk management strategies.
Liquidity, markets and trading in action : An interdisciplinary perspective
This book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call “frictions”. It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun.
Learning Analytics : Using Talent Data to Improve Business Outcomes
Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how analytical approaches can respond to these challenges, the types and benefits of technological solutions and how to ask the right questions of organizational data in order to build a learning organization that boosts performance and competitive advantage.
Leadership hacks : Clever shortcuts to boost your impact and results
Identify what distractions slow you down fast-track your productivity to do more in less time streamline delegation so your people perform faster learn the communication and technology shortcuts that get faster results create and lead a hybrid workforce that increases performance. Leadership Hacks shows you how to hack your day, shift your approach and boost your communication so you can lead in a more effective and efficient way, no matter where your team is.
Leadership
• Practical, “how-to” approach that teaches you the skills you need to run a project successfully. • New spreads on powerful leadership while working remotely. / • Step-by-step instructions, tips, checklists and “Ask yourself” features that show you how to make an impact / • Tables, illustrations, “in-focus” panels and real-life case studies that demonstrate and explain problem-solving, and how to build confidence and get results.
Knowledge and Institutions
Bridges the disciplinary boundaries within the social sciences to explore the role of social institutions in shaping geographical contexts, and in creating new knowledge. It includes theorizations as well as original empirical case studies on the emergence, maintenance and change of institutions as well as on their constraining and enabling effects on innovation, entrepreneurship, art and cultural heritage, often at regional scales across Europe and North America. Rooted in the disciplines of management and organization studies, sociology, geography, political science, and economics the contributors all take comprehensive approaches to carve out the specific contextuality of institutions as well as their impact on societal outcomes. Not only does this book offer detailed insights into current debates in institutional theory, it also provides background for scholars, students, and professionals at the intersection between regional development, policy-making, and regulation.
Italian Institutional Reforms : A Public Choice Perspective
Using a public choice perspective, this book explains the evolution and political and economic impact of recent changes to the Italian institutional framework. Because these changes are so numerous and broad, their implementation serves as a case study for other Western governments. Particular attention is paid to the introduction of the EURO, the reform of voting from proportional to majoritarian rule, the impact of corporatism, constraints imposed by the Maastricht Treaty, and the switch from a highly centralized government to a federal organization.
Component-Based Digital Movie Production : Reference Model of an Integrated Production System
The ongoing digitization process affects all areas of the media industry. Within the scientific discussion, movie production is little observed although it currently faces crucial structural developments. The change to digital production processes allows new ways of cooperation and coordination in the project networks. Marcus Pankow examines the specifics of the movie production industry and its value-creating processes, reflecting the digitization and its impact on the information systems strategy. An empirical case study analysis forms the basis for the development of a reference model for a company-wide application system to support the entire movie production process. Following the concept of a Service Oriented Architecture (SOA), he encapsulates established applications in services and integrates them on one platform.
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
Climate Smart Agriculture : Building Resilience to Climate Change
"The book uses an economic lens to identify the main features of climate-smart agriculture (CSA), its likely impact, and the challenges associated with its implementation. This book offers tools and insights for a range of stakeholders to help meet these challenges in the many forms they are manifested."
China's Energy Revolution in the Context of the Global Energy Transition
This book is an encyclopaedic analysis of the current and future energy system of the world’s most populous country and second biggest economy. What happens in China impacts the planet. In the past 40 years China has achieved one of the most remarkable economic growth rates in history. Its GDP has risen by a factor of 65, enabling 850,000 people to rise out of poverty.
Challenges for Central Banks in an Enlarged EMU
In this book, a set of internationally renowned economists from both sides of the Atlantic analyse the challenges that lie in front of the EU as it used to be, the hurdles that have to be cleared by possible candidates, and the impact of these developments on important economic sectors like the financial markets, etc. The scientists are supported by Central Bankers from current and future Euro-zone members who give their views on the problems and chances of Euro-accession. The book is thus providing an overall view of the major developments regarding the Euro in the years to come.
Catastrophe modeling : A new approach to managing risk
Catastrophe Modeling: A New Approach to Managing Risk is the first book that systematically analyzes how catastrophe models can be used for assessing and managing risks of extreme events. It focuses on natural disaster risk, but also discusses the management of terrorism risk. A unique feature of this book is the involvement of three leading catastrophe modeling firms, AIR Worldwide, EQECAT, and Risk Management Solutions, who examine the role of catastrophe modeling in rate setting, portfolio management and risk financing. Given the uncertainties associated with terrorism the book points out the opportunities for utilizing catastrophe models to set insurance rates and to examine public-private partnerships for providing financial assistance in the event of a terrorist attack. This book is strongly recommended for individuals who must make decisions regarding the management of impacts of catastrophe risks including those in both the public and private sector.
