Marketing metrics : Leverage analytics and data to optimize marketing strategies
- المؤلف
- Christina Inge
- سنة النشر
- 2022
- الناشر
- Kogan Page
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
الكلمات المفتاحية: Business / Marketing / Marketing Management / Data processing / Marketing Technological innovations
