Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
- المؤلف
- Vera Magin
- سنة النشر
- 2006
- الناشر
- Springer
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
الكلمات المفتاحية: Business and Economics / Management-Entscheidungen / Marketingproduktivität / Nachfragebezogene Information / Produktdifferenzierung / Wettbewerb / Marketing / Over-acting / Performance
