الصفحة 1
الصفحة 1
Online Marketing
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice.
Online hate speech in the European Union : A discourse-analytic perspective
open access under a CC BY 4.0 license and reports on research carried out as part of the European Union co-funded C.O.N.T.A.C.T. project which targeted hate speech and hate crime across a number of EU member states. It showcases the bearing that discourse analytic research can have on our understanding of this phenomenon that is a growing global cause for concern.
Natural Language Processing and Chinese Computing ; 9th CCF International Conference, NLPCC 2020, Zhengzhou, China, October 14–18, 2020, Proceedings, Part II
This two-volume set of LNAI 12340 and LNAI 12341 constitutes the refereed proceedings of the 9th CCF Conference on Natural Language Processing and Chinese Computing, NLPCC 2020, held in Zhengzhou, China, in October 2020. The 70 full papers, 30 poster papers and 14 workshop papers presented were carefully reviewed and selected from 320 submissions. They are organized in the following areas: Conversational Bot/QA; Fundamentals of NLP; Knowledge Base, Graphs and Semantic Web; Machine Learning for NLP; Machine Translation and Multilinguality; NLP Applications; Social Media and Network; Text Mining; and Trending Topics.
Natural language processing and chinese computing ; 9th CCF International conference, NLPCC 2020, Zhengzhou, China, October 14–18, 2020, Proceedings, Part I
This two-volume set of LNAI 12340 and LNAI 12341 constitutes the refereed proceedings of the 9th CCF Conference on Natural Language Processing and Chinese Computing, NLPCC 2020, held in Zhengzhou, China, in October 2020. The 70 full papers, 30 poster papers and 14 workshop papers presented were carefully reviewed and selected from 320 submissions. They are organized in the following areas: Conversational Bot/QA; Fundamentals of NLP; Knowledge Base, Graphs and Semantic Web; Machine Learning for NLP; Machine Translation and Multilinguality; NLP Applications; Social Media and Network; Text Mining; and Trending Topics.
Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Moral reasoning at work : Rethinking ethics in organizations ; 2nd ed.
Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It argues that decision-makers must go beyond compliance and traditional approaches to ethics to prepare for moral dilemmas. The book has been updated with a range of examples from the author’s more recent research, to reflect current issues affecting organizations in the digital age. With two new chapters on artificial intelligence and social media, this new edition provides an up-to-date overview of ethical challenges in organizations.
Modern socio-technical perspectives on privacy
This book provides researchers and professionals with a foundational understanding of online privacy as well as insight into the socio-technical privacy issues that are most pertinent to modern information systems, covering several modern topics (e.g., privacy in social media, IoT) and underexplored areas (e.g., privacy accessibility, privacy for vulnerable populations, cross-cultural privacy).
Methods in consumer research ; Vol 1 : New approaches to classic methods
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, Including coverage of both focus groups and social media, While also focusing on liking, A fundamental principle of consumer science, Consumer segmentation, And the influence of extrinsic product characteristics, Such as packaging and presentation on consumer liking.
Media resistance : Protest, dislike, abstention
his book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Yet, despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
Innovation, Sustainability and Management in Motorsports: The Case of Formula E
This book provides novel insights on management innovation and sustainability in motorsport. Utilizing the all-electric racing championship called Formula E as case, it draws upon data from multiple sources such as sustainability reports of Formula and its stakeholders, media data, podcasts and newspaper articles, partner publications, and social media outputs
Information Governance : Concepts, Strategies and Best Practices
Information Governance is a highly practical and deeply informative handbook for the implementation of effective Information Governance (IG) procedures and strategies. A critical facet of any mid- to large-sized company, this “super-discipline” has expanded to cover the management and output of information across the entire organization; from email, social media, and cloud computing to electronic records and documents, the IG umbrella now covers nearly every aspect of your business. As more and more everyday business is conducted electronically, the need for robust internal management and compliance grows accordingly.
Information and communication technologies in tourism 2022 ; Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022
The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality.
Influences of the IEA Civic and Citizenship Education Studies : Practice, Policy, and Research Across Countries and Regions
This book identifies the multiple ways that IEA’s studies of civic and citizenship education have contributed to national and international educational discourse, research, policymaking, and practice. The IEA International Civic and Citizenship Education Study (ICCS), first conducted in 2009, was followed by a second cycle in 2016. The project was linked to the earlier IEA Civic Education Study (CIVED 1999, 2000). IEA’s ICCS remains the only large-scale international study dedicated to formal and informal civic and citizenship education in school. It continues to make substantial contributions to understanding the nature of the acquired civic knowledge, attitudes, and participatory skills. It also discusses in-depth how a wide range of countries prepare their young people for citizenship in changing political, social, and economic circumstances. The next cycle of ICCS is planned for 2022.
Hydra = هايدرا
Forgery involves the use of advanced algorithms to replicate and distribute deceptive products across various categories, casting shadows of doubt on the authenticity of goods. Although counterfeit detection can be useful in identifying and mitigating fraudulent activities, the widespread presence of counterfeit goods poses significant dangers, undermining consumer confidence and brand reputation. To underscore the severity of this issue, consider instances such as fake luxury items flooding the market, counterfeit electronics compromising safety, or bogus pharmaceuticals endangering health. Addressing this issue is critical in maintaining the integrity of brands, safeguarding consumer well-being, and preserving trust in the marketplace. The ability to distinguish between authentic and counterfeit products is paramount in ensuring accurate decision-making and preventing the harmful consequences of fraudulent goods. This technological context underscores the urgency of developing and deploying cutting-edge solutions to combat the evolving landscape of product forgery. Hydra emerges as a robust solution, utilizing a comprehensive approach that includes extracting posts and images from search engine tools, and is integrated with AI models to detect forgery. The Hydra platform not only provides users with a powerful tool for detecting counterfeit products but also offers tangible benefits such as enhanced brand security, increased awareness about the prevalence of forgeries, and the opportunity to actively participate in a real-time community.
Health Dimensions of COVID-19 in India and Beyond
This book addresses the multiple health dimensions posed by the COVID-19 pandemic in India and other countries including nine in Asia, five in Sub-Saharan Africa, and New Zealand. It explores the impact of the pandemic on mental health, sexual and reproductive health and rights, health financing, self-care, and vaccine development and distribution. The contributing authors discuss its impact on vulnerable populations, including interstate migrants and female sex workers. The significant role of media and communications, rapid dissemination of information in social media, and its impact during the COVID-19 pandemic era are discussed. It closes with lessons learned from the experiences of countries that have contained the pandemic.
Graphic Design Solutions
A comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
Graphic design school : The principles and practice of graphic design ; 8th ed.
Graphic Design School, covers the fundamentals of design including: Color, typographic rules and typefaces, web design and layout, and app or social media design. Information architecture, file organization, and content management. The importance of coding requirements and SEO. Case studies, designer biographies, and student assignments for testing skills and concepts. Revisits traditional printing techniques such as risograph and screen printing
Graphic Design School : The principles and practice of graphic design ; 7th ed.
Develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Coveres : color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Games Without Frontiers? : Socio-historical Perspectives at the Gaming/Gambling Intersection
This book focuses on how and why digital games and gambling are increasingly intertwined and asks “does this matter?” Looking at how “loot boxes” became the poster child for the convergence of gambling and gaming, Wardle traces how we got here. She argues that the intersection between gambling and gaming cultures has a long lineage, one that can be traced back throughout the 20th century but also incorporates more recent trends like the poker boom of the 1990s, the development of social media gambling products and the development of skin betting markets.
Fadfada
Sharing personal problems and true feeling on social media has a lot of fears and is not likable nowadays, because of bullying, shaming, and making fun of the user by other users, Fadfada is a multi-platform social networking service, that aims to give the users the ability to share their problems or feeling via written newsfeed (posts) or videos (stories) that had an impact on their psychological health without revealing their true identity, by putting a mask on their faces and changing their voices after recording the story. In addition to extracting features from posts and stories to match users based on it.
