الصفحة 1
الصفحة 1
Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Benefits realisation : The change-driven approach to project success
In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and consultant Rasmus Rytter introduces a new approach to change projects where benefits realisation defines the design of the project and how it’s led. Once the project’s benefits have been defined, the key question for the project to answer is: ‘How might we help our colleagues change their behaviour? Thus, identifying behavioural change as the key driver of benefit realisation.
