الصفحة 1
الصفحة 1
Intelligent Techniques for Web Personalization ; IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers
Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e?ective personalization, organizations must rely on all available data, including the usage and click-stream data (re?e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro?les. In addition, e?cient and intelligent techniques are needed to mine these data for actionable knowledge, and to e?ectively use the discovered ...
Industrial competitiveness : Cost reduction
The objectives of industrial management are: - Implementation of the policy adopted by the owners or the board of directors - Optimum return on investment - Efficient utilization of Men, Machine and Money. In other words, industry must make profit. Manufacturing represents only one aspect of the activities of industrial management. Present-day manufacturing methodology does not consider making profit as their primary objective. The manufacturing process requires the knowledge of many disciplines, such as design, process planning, costing, marketing, sales, customer relations, costing, purchasing, bookkeeping, inventory control, material handling, shipping, and so on.
Healing with the Herbs of Life : Hundreds of Herbal Remedies, Therapies, and Preparations
Offers clear and concise explanations of how and why herbs heal. It also provides step-by-step instructions for creating your own herbal remedies, therapeutic approaches you can use at home, and easy-to-follow guidelines for gathering, preparing, purchasing, and storing herbs. Previously published as The Herbs of Life, this completely revised and updated edition synthesizes the great herbal traditions of China and India with Western herbology to form a new kind of planetary herbal. - Features a new chapter on treating specific conditions, expanded chapters in Materia Medica and the energy of food, and revised chapters on living with the seasons and home therapies - With new information on herbal safety and drug/herb interactions. - The previous edition, The Herbs of Life, sold 45,000 copies.
Global Production : A Handbook for Strategy and Implementation
What is the best configuration for a global production network? What are the different dynamics in low-cost vs. high-cost countries? Getting the answers right is key to building a competitive and efficient global production network. Centers of economic activity are shifting profoundly, globally and even regionally. Production is shifting even more dramatically than the economy as a whole, making it critical for decision makers to know what criteria matter most and how to make the right decisions on where to invest. Regardless of the industry involved, an optimized global footprint can translate to a competitive advantage. A comprehensive redesign typically yields a 20 to 40 percent reduction in manufacturing costs. Global production and purchasing operations create a platform for entry into new markets. Planning and implementing a sustainable globalization strategy, however, takes considerable effort; this book is there to help in that task.
From Purchasing to Supply Management : A Study of the Benefits and Critical Factors of Evolution to Best Practice
For more than 20 years, researchers and practitioners claimed a transition from traditional purchasing to strategic supply management. However, very few companies actually have been able to make this transition happen. Given the fact that most of the actual practices applied by world-class companies are well known, the question remains why so many companies failed along the way. What does it take to overcome the barriers of purchasing evolution - and what are the benefits?
Financing the end-to-end supply chain : A reference guide to supply chain finance
Provides readers with a comprehensive understanding of the financial synergies across the supply chain / Combines theory and practice to tackle key issues and adapt supply chain finance to individual organizations' circumstances/ Presents several initiatives to coordinate and develop cross-border financing from institutions such as the World Bank
Essays on congruence theory in marketing : Special focus on digital products and webstores
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences.
Drinking in Victorian and Edwardian Britain : Beyond the Spectre of the Drunkard
Investigates the reasons why Victorians and Edwardians consumed alcohol in the ways that they did and explores the ideas about alcohol that circulated in the period. This book shows that they had many reasons for purchasing and consuming alcoholic substances and these were driven by broader social, cultural, medical and commercial factors. Although drunkenness may have been the most visible consequence of alcohol consumption, it was not the only type of drinking behaviour. Alcohol played an important social role in the everyday lives of Victorians and Edwardians where its consumption held many different meanings.
Manage IT! : Organizing IT Demand and IT Supply
Discusses the IT management tasks and the objects involved. This book outlines traditional IT management; deals with controlling IT; and, tackles the financial, personnel, purchasing, legal and security aspects in IT. It explains the effects of striving for 'utility computing' and control of IT by means of 'IT portfolio management'.
Low-Cost Country Sourcing : Trends and Implications
Globalization has induced immense cost pressure in most industries. In combination with the economic downturn after the turn of the century, companies are increasingly looking for new ways of reducing costs and increasing shareholder value. From this perspective, low-cost country sourcing has proved to be an effective means to realize cost-saving targets. Although many external key success factors have been identified, relatively little is known about intra-firm factors that can influence the outcome of low-cost country sourcing initiatives.
Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
